Job Description

:

Role/Job Title: Key Account Manager

Function/ Department: Retail Banking

Job Purpose:

The role holder will be responsible for end-to-end design, management, and execution of campaigns for the assigned product line. This role is responsible for lead indicators and business outcomes. This role will invest in maximizing the return of investment in campaigns and ensuring their effectiveness; the KAM will coordinate with a variety of stakeholders to ensure design and delivery of campaigns geared towards driving business outcomes.

Roles & Responsibilities:

• Manage marketing objectives for a specified client portfolio, leading Agile Campaign Teams to drive growth, responsible for lead generation and business outcomes such as revenues and profits.
• Manage and monitor account growth through implementing campaign solutions; build campaigns for customers, monitor and optimize for performance to work towards customer marketing objectives.
• Develop deep understanding of product and propose relevant cross-channel journeys based on experience, inputs of stakeholders and benchmarks.
• Drive analytics and data science to ensure delivery of product specific campaign goals, relevance to customers.
• Define audiences based on analytics to deliver personalized offers, content and conversations.
• Manage a team of executives and analysts to deliver the campaigns.
• Create, maintain, and conduct analytics reporting across multiple platforms & extract key insights for future campaign development and go-to-market strategies.
• Monitor campaign performance regularly and take calls modifying marketing journeys; share performance reports periodically with the CMO, personalization head

Education Qualification:

Graduation: Bachelor\'s in engineering / technology / Maths / Commerce / Arts / Science / Biology / Business / Computers / Engineering / Management.

Post-graduation: MBA, PGDM.

Experience: 10+ years of relevant experience.

IDFC FIRST Bank