Job Description

JD - Copywriter About Us Honestly Italian Private Limited aims to be the country\'s first food platform that brings together digital-first brands, experiences and retail destinations that will influence and shape the narrative around food amongst India\'s most discerning consumers. The company is led by Ms Avni Biyani who had earlier conceived and operated Foodhall, the country\'s leading gourmet food retail chain and Ms. Ashni Biyani, former Managing Director, Future Consumer Limited. Over a period of ten years, Avni built a strong team of professionals who helped Foodhall emerge among the leading luxury businesses in the country, while Ashni created Rs 3100+ crore fully integrated FMCG business with over 21 brands across food and HPC. Sorrentina, the company\'s first brand, was launched earlier this year. Best known for its namesake restaurant in Mumbai, Sorrentina now offers a range of fresh and packaged food products and FMCG range available through multiple digital platforms, marketplaces, its own D2C platform and leading modern trade and gourmet stores in India. Built as a digital-first brand, Sorrentina is led by a team with deep experience and expertise in gourmet food, digital content, and commerce. The company\'s second brand, Soul Chef will deliver innovative, healthy, and flavorful range of pantry essentials and will be launched in the next financial year. A third brand offering a range of snacking and munching options is under conceptualization. Along with these brands, the company is also launching a chain of retail stores targeting young, gourmet food lovers in Delhi NCR, Mumbai and Bangalore. Designed as an interactive space for food connoisseurs that offer epicurean treats for cooking, eating and entertaining, these stores will be filled with with better-made, new-to-market products and new-age brands. The store is being designed from the lens of a smartphone user and orders placed on digital platforms will be fulfilled through a same-day home delivery network. The stores will also be supported by a state-of-the-art commissary that are being set up in the three cities. HIPL is backed by Think9 Consumer Technologies, a venture-backed, digital-first brand development platform formed by experienced entrepreneurs, marquee investors, and industry professionals who have expertise and experience in building some of the most popular brands in the country. What you\'ll be doing Creating high-quality and persuasive content that captures the essence of the brand across all our channels, including social media captions, brand scripts, email newsletters, website articles, Whatsapp scripts, performance marketing creative copies, product descriptions, packaging content and in-store visual merchandising communication. Research, brainstorm and develop campaigns with our Content Strategist that showcase our unique offerings and highlight our commitment to quality Ensure all content is on-brand and consistent in terms of tone of voice What you\'ll bring Candidate must be up to date with global food trends Have a working knowledge of SEO tools such as SEM Rush Have a Journalism degree in Mass Communication or any other relevant qualification Minimum 3 Years Experience In The Relevant Field Skills: retail,food,fmcg,copywriter,copywriting

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