Job Description

The purpose of this role is to work under the direction of a more senior Insight team member to build audiences and analyse data to fuel the strategy and planning process.Job Title: Insights Analyst:Key Responsibilities:Tag ManagementCreate tracking framework or process to ensure all important digital KPI are properly trackedDeployment of tags across client sites, working in conjunction with the global Ad Ops team and local Ad Ops teams, or directly using a Tag Management System.Work in conjunction with global and local teams to resolve issues with tags that may not be firing or incorrectly deployedWrite JavaScript to pull data from the DOM, dataLayer, JavaScript variables, and data objects for implementation in Google Tag Manager.Maintain robust documentation of Google Tag Manager (dataLayer variables and events) and Google Analytics (dimensions, metrics, events, goals, etc.) architecture and solution design.Access the Google Tag Manager and Google Analytics APIs for automating tasks across 50+ containers/properties. Required SkillsAnalyticsCritical thinking and high level of curiosity in order to keep up with the disruptive changes within the web analytics field.Ability to translate client\xe2\x80\x99s business needs into technical measurement requirements.Ability to apply data collection methods to consult clients on sustainable tracking solutions.Master on Google Analytics and/or Adobe Analytics platform.Ability to present findings of complex analyses with simple stories and chartsAuditing

• Work with the onshore teams for the Tracking requirements

• Transform business requirements into solution documents.

• Design end to end tracking solutions and produce SDR\xe2\x80\x99s

• Audit existing Rules and Data layers and maintain data sanity

• Regular Health checks.

• End to End implementation support across tagging and Analytical tools.

• Monitoring conversions/ Floodlights/ 3rd party pixels.

• Design reports and dashboards

Mobile app tracking implementationLocation: ChennaiBrand: ParagonTime Type: Full timeContract Type: Permanent

Dentsu International