Job Description

- Utilize data from Google Analytics, IRS, AdEx, and Comscore to generate insights and create data-backed stories.

- Collaborate with measurement agencies to leverage the latest tools and techniques for insights and benchmarking.

- Work closely with the sales team to develop winning case studies that showcase measurable results in the market.

- Promote case studies across various formats, including videos, landing pages, gated content, e-books, and more.

Marketing Strategy and Execution:

- Develop a comprehensive marketing strategy, including calendar, channels, and budget, aligned with core revenue priorities

- Execute and optimize marketing plans based on channel performance to generate revenue opportunities

- Maintain a deep understanding of the competitive landscape, including print and digital players, agencies, publishers, and brands, to create a unique positioning for HT Media.

- Grow and update primary advertising channels such as the website, external landing pages, LinkedIn, media kit, and more, ensuring consistent articulation of our value proposition

Lead Generation Campaign Strategy and Execution:

- Identify key products/programs from HT Media\'s B2B offerings that would benefit the most from outbound lead generation efforts.

- Develop a weekly/monthly/quarterly calendar for lead generation campaigns.

- Drive Marketing Qualified Leads by formulating effective lead generation campaign/program strategies, setting clear objectives, goals, and metrics.

- Execute integrated campaigns using various channels such as email marketing, direct mail, digital marketing, lead nurturing, and content marketing.

Marketing Automation and Optimization:

- Utilize marketing automation platforms such as Hubspot along with Salesforce, to optimize lead generation and nurture campaigns.

- Implement best practices in marketing automation to attract and guide qualified leads through the sales process.

- Track, analyze, and report performance metrics to continuously optimize campaign effectiveness.

- Conduct A/B testing and optimize email/landing page performance to improve conversion rates.

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