Date: Mar 20, 2023



Location: Mumbai, MH, IN



Company: Bajaj Electricals










Job Title

Head - ADB

Job Code



Department/ BU

Advertising, Digital and Branding

Location

Sion Office



Reporting To

Chairman & Managing Director



Organizational Description



Bajaj Electricals Limited (BEL), a globally renowned and trusted company, with a turnover of 94987 crores (FY 19-20), is a part of "Bajaj Group". Bajaj Electricals\xe2\x80\x99 business includes Consumer Products (Appliances, Fans, Lighting), Exports, Illumination and Transmission & Distribution (Transmission Line and Power Distribution). We also have a strong presence in premium range of home appliances and cookware with brands like Morphy Richards and Nirlep.
We have 18 branch offices across different parts of the country besides being supported by a chain of distributors, authorized dealers, retail outlets and approximately 480 customer care centers. To increase our global footprint, Bajaj Electricals has also set up offices in Africa, Middle East and China.
Bajaj Electricals is driven by Gandhian set of values advocated by our founding father, Shri Jamnalal Bajaj. Our current leaders carry forward this legacy while evolving for the future. \xe2\x80\x9cInspiring Trust\xe2\x80\x9d, our tagline, is something that we associate with and try to fulfil in our everyday endeavors. Apart from work, we also believe in bringing about change in our society through our philanthropic work. Our Corporate Social Responsibility (CSR) initiatives rest on sustainability, gender diversity, employee volunteering and community outreach programs.



Job Purpose & Scope




Major Areas of Responsibilities & Authorities

• Leading centralized Branding & Corporate Communication Vertical for Bajaj Electricals Ltd.

• Framing 360-degree Communication strategies and ensuring effective implementation for establishing greater awareness about the Brand \xe2\x80\x93 Bajaj Electricals Ltd. (BEL) and its strategic business units.

• Drive the development and execution of marketing communications initiatives, in collaboration and consultation with business teams; including product launches, sales collateral, tradeshows, campaigns, social site presence, company website, public relations, internal communication, regulatory communications and corporate events.

• Ensure Group Brand Guidelines document is kept agile with latest creative trends and comprehensive to mediums. Collaborate with Compliance function and SBU/Function to drive adherence to stipulated Brand norms across the group.

• Managing relationships with Advertising, Public Relation, Digital Marketing agencies and Media agency to accomplish marketing and communication plan effectively within planned budgets and timelines.

• Budget Planning: Collaborating with company\xe2\x80\x99s top management and Business management teams for developing an annual marketing communication plans and budgets based on specific brand / products marketing objectives.

• People Management: Lead a team of Advertising and Branding professionals to drive the complete branding and marketing communication vertical.

Qualification: Indicate necessary qualification



Essential : Graduation + PG / MBA in Advertising and Marketing



Desirable :



Experience: Indicate necessary experience required to perform the job responsibilities effectively. Please mention if any specific industry experience, profile experience or work experience required.



15 years in advertising / corporate communication / marketing



Other Requirements :




Functional Knowledge & Skills: Indicate necessary knowledge & skills required to perform the job responsibilities effectively. Indicate the level of proficiency required for each KSA by checking the appropriate column.



Functional Knowledge & Skills (5 pt. scale)

Basic (1-2)

Intermediate (3)

Advance (4-5)



Product knowledge





Service Industry knowledge





IT & Systems knowledge





Presentation & communication skills (external customers/forums )