Job Description

Short Description

The purpose is to set up the accessories and merchandise business line for Hero MotoCorp and to leverage upon the popularizing biking culture through brand extension initiatives. Explore allied business opportunities like Oil, lubricants, Tyres & Batteries in terms of commercial viability and implementation.

1. Developing a successful and profitable Business line for Accessories & Merchandise with a long term vision

2. Create short-term, mid-term & long term plan for Accessory & Merchandise Business

3. Achieve the organisational objectives for Top line, bottom line growth and enhance the overall Corporate imagery.

Key Responsibilities

Accessory & Merchandise Business Volume

• Develop Sales Plan & strategies to achieve targeted business volume
• Monitoring & reviewing targets on a weekly/monthly/quarterly basis and ensure channel achieve these plans
• Formulate & execute periodic Sales Promotion Schemes to drive the business growth

Expand Hero Accessories Product Portfolio to cater customer's need for bike customization

• Market research to identify product concepts
• Prepare business case & freeze development plan
• Drive D&D process to ensure timely launches
• Identify products for upcoming new models & ensure launches at the time of vehicle launch

Establish Hero Genuine Accessories as a Brand of customer's choice

• Relevant and exciting product offerings
• Develop & execute communication strategy to drive HGA advantages
• Leverage Digital platform for targeted marketing

Channel Capability Building to drive business growth

• Develop benchmark scale for channel capability in terms of Skill, Resources & Infra
• Develop Implementation strategy

Skills Information

? Strategic with leadership skills
? Planning & Execution skills
? Innovative & target oriented
? Techno Commercial skills
? Customer Focus
? Dealing with Ambiguity
? Action Oriented
? Conflict Management
? Interpersonal savvy

Education

MBA

B.TECH in AUTOMOBILE or MECHANICAL

Relevant Experience

• 15 ~ 18 years in Automobile Industry heading a department (Sales/ Service/ Marketing)
• Should have handled distribution network preferably from automotive industry.
• Visionary - can project a vision of the aspiration value this business could create and lead / guide the team towards achieving this vision.
• The business would prefer a person who's a passionate biking enthusiast and has an understanding of how the merchandise and accessories business works.

Certification