Job Description

Title: Growth Management - Vice President - UPI

About Us:

Paytm is India's leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. Its investors include Softbank, Ant Financial, AGH Holdings, Elevation Capital, Berkshire Hathaway, T Rowe Price, and Discovery Capital.

About the Role:

We are looking for a Growth Management Leaders for accelerating the core growth metrics and user numbers. If you are passionate about mobile and web apps with a penchant towards marketing campaigns, love extreme attention to content & design detail and care about how your work impacts millions of users daily, we want you!

About the Team: UPI

Unified Payments Interface (UPI) is an instant real-time payment system developed by NPCI to facilitate inter-bank transactions through mobile phone. Unified Payments Interface (UPI) Team is directly responsible for growth of UPI transactions at Paytm. UPI user growth team is accountable for growing UPI market share and penetration of Paytm.

Expectations/Requirements:

? Drive/Execute full stack Data driven Growth & marketing campaigns for our UPI business, focused on key metrics in terms of Strategy, Team management, Product Marketing, Growth management, and Revenue management.

? Should be responsible for driving the User Growth, Revenue Growth, Retention, and Engagement of the Platform on a day-to-day basis.

? Deploy successful marketing campaigns and take ownership right from ideation to implementation:

? Segment customer base on various transactional/behavioral features & design effective 'reach out' programs for them in the form of these marketing campaigns.

? Manage end-to-end consumer lifecycle management for the business vertical.

? Responsible for driving the entire marketing funnel from Acquisition to Retention using various digital marketing channels.

? Monitor customer funnel & identify new levers of growth and apply them to the business

? Suggest new features/product innovations whenever necessary basis understanding of consumer behaviour.

Superpowers/ Skills that will help you succeed in this role:

? Bachelor's degree in engineering or related field from reputed colleges.

? Should have minimum 12+ years of ?relevant? ?experience? ?in? ?Consumer? ?internet? ?industry? out of which at least 5+ years ?in? ?similar? ?roles? ?across? ??Growth/Product? ?Marketing?.

? Must? ?be? ?data? ?driven? ?with? ?strong? ?problem? ?solving? ?and? ?analytical? ?skills?.

? High? ?degree? ?of? ?ownership? ?in? ?taking? ?things? ?to? ?completion?.

? Ability? ?to? ?multitask? ?and? ?work? ?on? ?diverse? ?range? ?of? ?requirements.? ?

? Excellent? ?communication? ?skills? ?with? ?ability? ?to? ?handle? ?complex? ?negotiations.? ?

? Prior? ?experience? ?in? ?e-commerce? ?industry? ?is? ?a? ?plus?.

Compensation: If you are the right fit, we believe in creating wealth for you

With enviable 400 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants - and we are committed to it. India's largest digital lending story is brewing here. It's your opportunity to be a part of the story!