Job Description

Title: Growth Management - Senior Manager - UPI

About Us:

Paytm is India's leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. One97 Communications Limited that owns the brand Paytm is founded by Vijay Shekhar Sharma and is headquartered in Noida, Uttar Pradesh. Its investors include Softbank, Ant Financial, AGH Holdings, Elevation Capital, Berkshire Hathaway, T Rowe Price and Discovery Capital.

About the team:

Unified Payments Interface is an instant real-time payment system developed by NPCI to facilitate inter-bank transactions through mobile phones. Unified Payments Interface (UPI) Team is directly responsible for growth of UPI transactions at Paytm.

About the role:

Paytm is looking for a growth manager for accelerating the core growth metrics and user numbers. If you are passionate about mobile and web apps with a penchant towards marketing campaigns, love extreme attention to content & design detail and care about how your work impacts millions of users daily, we want you!

The incumbent will drive growth for Paytm UPI, focused on increasing MAUs & market share of Paytm UPI P2P.

Expectations:

?End-to-end customer life-cycle management.

?Monitor funnel metrics (CTR, Reach & Conversion rate) and implement growth hacks through optimizing user experience, content, messaging and communication optimization to reduce leakages in the funnel.

?Work closely with the Product Management, Central CLM, Tech, Marketing, Design, Content, PR & ATL teams.

?Ensure optimum utilization of growth tools and adoption of best practices.

?Execute data based experiments on driving growth.

?Manage profit & loss at CASHBACK level.

?Be a brand ambassador for Paytm - Stay Hungry, Stay Humble, Stay Relevant!

Superpowers that will help you succeed in this role:

?MBA in Marketing/Business Analytics with 6+ years of experience

?Basic knowledge of Growth metrics in a growing startup and strong background in using data analytics tools including SQL

?Worked in Growth Marketing/ CLM roles in a fast-paced consumer technology company

Why join us?

?A collaborative output driven program that brings cohesiveness across businesses through technology

?Improve the average revenue per use by increasing the cross-sell opportunities

?A solid 360 feedback from your peer teams on your support of their goals

?Respect, that is earned, not demanded from your peers and manager

Compensation: If you are the right fit, we believe in creating wealth for you. With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants - and we are committed to it. India's largest digital lending story is brewing here. It's your opportunity to be a part of the story!