Job Description

Description

Position at Mindshare

Job title \xe2\x80\x93 Associate Director \xe2\x80\x93 SEO & Analytics, GroupM, India

Overview of job
Handle high-profile SEO clients and ensure optimization of their SEO campaigns to attract and engage visitors that closely match the profile of the target audience. You will be heading the SEO business for West.

Reporting of the role

This role reports to the Head \xe2\x80\x93 SEO & Analytics

3 best things about the job: * Fostering entrepreneurial spirit \xe2\x80\x93 Accountable for growing businesses & delivering commitment

• Chance to service the best brands in each verticals
• Opportunities to work with best people from media industry

Measures of success \xe2\x80\x93

In three months:

• Won confidence of SEO team
• Known & become first point of escalation (internal & external) for all businesses

In six months:

• Equipped team to cater emerging offering such as web analytics as a service, tag management, mobile SEO, ASO, etc. to clients
• Helped in growing business by 20%
• Ensured SEO Workflow & Commercial compliance

In 12 months:

• Renewed 100% of existing businesses
• Helped in growing business by 60%

Responsibilities of the role:

• Manage SEO businesses successfully
• Team Management
• Identify opportunities for business development
• Respond to and follow up on RFPs received proactively
• Do internal reviews & ensure the same at client site (Monthly, Quarterly, Half Yearly & Annually)
• Develop processes to streamline operations & avoid escalations

What you will need:

• 8 years of relevant experience
• Strong management experience and skills with the ability to lead cross-functional teams and people not directly reporting to you
• Honest story-teller with skills to simplify technology/jargons
• Solid understanding of web analytics & digital media

About GroupM

GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn -

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there\xe2\x80\x99s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity \xe2\x80\x93 it\xe2\x80\x99s about belonging. We celebrate the fact that everyone is unique and that\xe2\x80\x99s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

Mindshare