Job Description

Description

Position at GroupM Nexus

Job Title: Associate Director \xe2\x80\x93 Non Biddable, GMS India

The GroupM Services (GMS) teams adopt a collaborative and customer-centric approach in delivering high valued and innovative solutions for our Agencies\xe2\x80\x99 and Agencies\xe2\x80\x99 clients, including the activation and execution of dynamic media campaigns.

The GMS Activation Specialist team creates an effective link between Campaign delivery team and GM Activation specialist, GMS Buying, GMS mPlan, GMS Digital AdOps and other GMS Activation Specialist Teams. The GMS Activation Specialist team ensures that briefs are reviewed with Campaign Delivery team and set expectations. Ensure creation and delivery of integrated media solution for every implementation campaigns. Also ensures that GMS Activation specialists meet clients\xe2\x80\x99 expectations by achieving campaign KPI\xe2\x80\x99s timely and through embedding operational excellence.

Reporting of the role:

This role reports to the \xe2\x80\x93 Business Director

3 best things about the job: * You would be working in one of the most exiting agencies

• Client that supports and encourages innovative and exciting work
• Scope to work on various target segments

Measurement of success

In three months:

• You would have complete knowledge of relevant categories.
• Total understanding of the various agency functions
• You would have been able to understand the client working style and deliver on their day-to-day requirements and start building relationships with the key decision makers within the current pipeline

In six months:

• Demonstrate good understanding of clients\xe2\x80\x99 business and challenges and ability to apply the knowledge in the formulation of campaign strategy and recommendation.
• Build a good relationship with clients, internal and external stakeholders, and partners
• Proactively drive the business initiatives and response to the client requirements & briefs.
• Have full understanding of what is happening on client\xe2\x80\x99s business & work accordingly
• Ability to start leading long term & short-term media planning for the client

In 12 months:

• Established strong team and Client relationship and receive great feedback from co-workers and key client contacts
• Been the source of what\xe2\x80\x99s new and emerging in media & technology to deliver new and innovative Client solutions
• Challenge briefs and constantly evolve our strategies to ensure we hit client KPIs and constantly take campaigns to the next level
• Planning & Strategy: Ensure holistic thinking is carried across channel planning and outcomes that can be clearly measured.

What your day job looks like:

• Plan and execute social media campaigns.
• Co-ordinate with internal and external stakeholders for creatives, content and copies.
• Interact with client for briefs, approvals and feedbacks
• Influencer marketing \xe2\x80\x93 Tap on opportunities with existing and new set of clients and pitch them ideas.
• Keep a tap on relevant trending topics to suggest real time social media posts and content around the same.
• Reporting and responding to queries on brands social media pages

What you will need:

• At-least 4 years\xe2\x80\x99 experience in media strategy / planning / execution / account planning
• Comfortable making & presenting annual, quarterly media strategy & plans.
• With an experience of various responsibilities within the media ecosystem. Should know offline marketing. Knowledge of digital marketing would be a plus.
• Go getter attitude, data analytics, communication skills, good logical reasoning, attention to detail, integrity, empathy, aptitude & dare for innovation.
• Working knowledge of all tools \xe2\x80\x93 TGI, BARC, MAP, IRS. Knowledge of digital tools (COMSCORE, Similarweb, Google trends, etc) would be a plus.
• Experience working with multiple stakeholders.

About GroupM

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at . Follow @GroupMAPAC on Twitter
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About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there\xe2\x80\x99s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity \xe2\x80\x93 it\xe2\x80\x99s about belonging. We celebrate the fact that everyone is unique and that\xe2\x80\x99s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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