Job Description

Experience with Google Analytics, Google AdWords, and Social media channels.Digital advertising experience, specifically in lead generation via ad operations.Experience with A/B testing and marketing effectiveness measurement methodologies and technologies.Experience in remarketing campaigns on Google Ads.Analyze, track and optimize on an ongoing activities basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, CPL, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.Setting performance goals and objectives with supervisorBudgets are spent within daily/ monthly limits as assignedStudying & forecasting market needs, planning & executing product launches and campaigns.Learning & taking up the preparation of the Monthly, Quarterly & yearly digital performance with different teamsReviewing the new technologies and keeping updated at the forefront for developments in Digital marketingBecome proficient in bidding strategy and track bids in line with marketing objectives and budgets to maintain desired ranking on select search enginesStudy competition and recommend /implement changes to gain edge above competitionHelp create PPC strategies including keyword research and analysisPlan, develop, build, manage and optimize all digital advertising solutions, including but not limited to Pay-Per-Click (PPC), Online Display, and Social Media AdsCreate successful social media ad campaigns that will generate sales/leadsResearch both branded & non-branded keywords, audiences, ad formats and campaign options, geo-targets, etc. for each business unit within Google Adwords, Bing, Facebook, etc.Continuously improve paid media performance using industry best practices within established revenue, CPA, and ROAS guidelines.Work closely with other members of digital marketing & brand marketing teams to ensure proper planning, execution, evaluation, and optimization of ongoing & new campaigns.Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepanciesGenerate necessary codes that will be placed on a client's website to measure conversions.Test keywords, bidding strategies, ad creatives, and landing pages to produce the best outcomeCollaborate with our other digital marketing expertsProvide monthly performance reporting to clientsTalk to clients, discuss metrics and report performance to clientsProof of experience (campaigns you created, types of clients you have managed, etc.)Kindly hit "APPLY" button only if you think you are eligible for this role.Job Type: Full-timeSalary: ?35,000.00 - ?55,000.00 per monthSchedule:

• Monday to Friday

• Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

• Digital marketing: 4 years (Preferred)
• Paid Ads: 3 years (Required)