Job Description

Job Overview: A Conversion Rate Optimization (CRO) Specialist is responsible for improving the efficiency of an organization\'s digital assets by maximizing the rate at which visitors convert into customers, subscribers, or take desired actions. The CRO Specialist analyzes website and app performance data, identifies optimization opportunities, and executes strategies to enhance user experience and drive conversion improvements. Key Responsibilities: 1. Data Analysis and Research: Analyze user behavior data, website/app analytics, and customer feedback to identify areas for conversion improvement. Conduct competitive research to understand industry best practices and benchmark performance. 2. Conversion Strategy Development: Develop and execute CRO strategies to improve key performance metrics, such as conversion rates, click-through rates, and engagement. Create A/B tests, split tests, and multivariate tests to optimize landing pages, forms, and other conversion elements. 3. User Experience Enhancement: Identify and address user experience issues that may hinder conversion. Collaborate with UX/UI designers and developers to implement changes that enhance usability and conversion pathways. 4. Content Optimization: Optimize website/app content, including headlines, calls-to-action (CTAs), product descriptions, and images to improve conversion rates. Develop and test persuasive content strategies. 5. Landing Page Optimization: Create and optimize landing pages for specific campaigns or products. Implement best practices for landing page design, layout, and copywriting. 6. Testing and Reporting: Continuously monitor and analyze the results of A/B tests and experiments. Provide regular reports and insights on conversion performance to stakeholders. 7. User Feedback and Surveys: Gather user feedback through surveys, feedback forms, and usability testing. Use feedback to inform CRO strategies and improvements. 8. Technical SEO Knowledge: Understand and apply technical SEO principles to improve search engine visibility and rankings, which can indirectly impact conversion rates. 9. Cross-functional Collaboration: Collaborate with marketing, design, development, and product teams to align CRO efforts with overall business goals and strategies. Qualifications: Bachelor\'s degree in marketing, business, or a related field. Proven experience in conversion rate optimization, web analytics, or digital marketing. Proficiency in using CRO tools and platforms such as Google Optimize, Optimizely, or similar. Strong analytical skills and proficiency in data-driven decision-making. Knowledge of web design principles, user experience (UX), and user interface (UI) design. Excellent communication and collaboration skills. A/B testing and experiment design experience. Familiarity with HTML, CSS, and JavaScript is a plus. Preferred Skills: Experience with customer segmentation and personalization strategies. Familiarity with heatmapping and session recording tools. Knowledge of psychological principles and persuasive design techniques. Certification in Google Analytics or other relevant analytics tools. Kindly share your updated CV to [HIDDEN TEXT] The CRO Specialist plays a crucial role in optimizing digital properties to increase conversion rates and improve the overall user experience. This role requires a data-driven and creative mindset, as well as the ability to collaborate effectively with cross-functional teams to drive continuous improvement in conversion performance. About Havas Founded in 1835 in Paris, Havas is one of the world\'s largest global communications networks, with more than 22,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model through its 70+ Havas Villages around the world, covering all communication activities. The teams of the three business units, Havas Creative Network, Havas Media Network and Havas Health & You, work together with agility and in perfect synergy to offer tailor-made, innovative solutions to clients that support them in their positive transformation. Havas is committed to building a diverse culture where everybody feels they belong and can be themselves and thrive. Havas integrated into Vivendi, a global leader in media, entertainment, and communications, in December 2017. Further information about Havas is available at www.havas.com. About Havas India Havas India gathers the expertise of 20 agencies and specialised divisions across 3 verticals: Havas Media Network - Havas Media, PivotRoots (integrated digital), Arena Media, Havas Media Tribes (out-of-home), Havas Market (e-commerce), Havas Play (sports, entertainment & content), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (pure play social media), and Havas Play Gameplan (sports marketing); Havas Creative Network - Havas Worldwide India (creative), Havas People India (talent communications & employer branding), Havas CX India (customer experience), Think Design (UX/UI), Shobiz (experiential marketing), Shobiz Exhibits (exhibitions) Conran Design Group Mumbai (branding & design), PR Pundit Havas Red (PR), and Prose on Pixels (content-at-scale); Havas Health & You - Havas Life Sorento (health & wellness communications). With its unique Village model, it is an integrated network present across 3 Villages in Mumbai, Gurgaon and Bengaluru, and regional offices in Kolkata, New Delhi, Hyderabad and Chennai, with over 2000+ professionals and associates. As one of India\'s fastest growing and agile networks, Havas India has bagged multiple new clients across verticals and won several prestigious awards over the last 2 years including the group being Great Place To Work Certified twice in a row (Nov 2022 - Nov 2023 & Dec 2023 - Dec 2024), consistently being featured in the top 3 at R3 New Business League rankings, and winning at Campaign Asia-Pacific Agency of the Year awards, e4m Indian Marketing Awards 2023, ABBY One Show 2023, Campaign Women Leading Change awards, and more. Our CSR programs, DE&I initiatives, and being actively involved in various industry associations is what keeps us invested as a network that has a clear mission of making a meaningful difference to brands, businesses and people. For more information, visit https://in.havas.com/ and follow Havas India on social media.

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