Job Description

An exciting opportunity has arisen to join Travelopia as a Senior Global CRO Specialist based in India. Travelopia is headquartered in the UK and is one of the world\'s leading specialist travel groups providing customers with outstanding travel experiences. This includes adventure travel, safaris, private jet, and polar expeditions, tailor-made luxury holidays, yacht, and riverboat charter holidays, educational and sporting-based school trips, corporate hospitality, and sporting event fan travel. The role The Senior CRO Specialist will be responsible for supporting the Global CRO manager to deliver business goals through test ideation, roadmap planning, analysis, reporting, and team member management for some of our key brands. As part of the Group Conversion Rate Optimisation (CRO) team, you will play a key role in turning CRO test ideas into reality. You will have a real passion, curiosity, and commitment to researching customer behaviour to drive conversion rate increases across some of our key brands, as part of a learn-fast, fail-fast strategy. What you\'ll be doing: Utilising research tools to identify online improvement opportunities i.e. usability issues, friction points, and high drop-off points across the Customer Journeys for new and existing customers Generating AB and Multi variant test ideas to improve the Session to Lead (S2L) and Online Booking (S2OB) Conversion rate metrics across key brands Handling the end-to-end optimization testing process, including prioritization, requirements gathering, implementation, measurement, analysis, and next-step recommendations Generate AB/MV Testing test ideas based on Research and Insight into a Customer difficulties Lead the AB testing backlog and quarterly roadmaps Working closely with the UX designer to visualize the test hypothesis UAT for all tests before they launch Support the implementation of A/B tests where required Regular communication with key team members on requirements, test plans, live dates, and performance Google Analytics reporting and ongoing maintenance Flexibility and willingness to support wider CRO team and or ad-hoc projects Support changes for Google Tag Manager and Google Analytics Attend relevant Agile development meetings as part of the combined CRO and business unit team e.g., standups, product backlog refinements, and retrospectives as the technical lead What we are looking for: Validated 3 years of experience using Behavioural Insights tools (e.g., Hotjar, SessionCam, Decibel Insight, FullStory, or Glassbox) to analyze Heatmaps, Clickmaps, Session Recordings, User testing, and Feedback Surveys to drive test ideas Experience in working within an Agile environment working closely with scrum teams using JIRA Minimum of 2 years of validated experience of A/B & MVT testing and content personalization principles and methodologies Experience either agency or client-side working with B2C retail, leisure, or travel industry in the premium/luxury sector preferred Delivery to time and quality expectations, across multiple initiatives simultaneously Exposure to Multi-variant testing platform tools (e.g. AB Tasty, Adobe Target, VWO, Optimizely) Working Hours: UK hours Good to have : Experience of website development, ideally using Drupal, WordPress or Sitecore Proficiency with design and UX packages Skilled in HTML, Javascript and CSS Experience with ABTasty Experience using Data layers and Tag Management solutions like Google Tag Manager or Tealium Personal qualities Excellent communication skills in English, confident with senior management, and able to clearly articulate thoughts and recommendations with attention to detail A problem solver - keen to understand customer needs and propose solutions for testing Experience of working with sales teams and lead generation websites Self-starter with excellent attention to detail and ability to multi-task Ability to work and collaborate across a small team, as well as communicate optimally across wider teams and functions Highly flexible, positive, and resilient with the ability to be innovative and collaborate What we can offer: Competitive salary with annual salary review Annual leaves that increases with length of service (including bank holidays & Educational travel) The opportunity to buy up to 10 days of additional holidays per annum An enhanced employer contribution pension scheme Health insurance and Life insurance Travel benefits and retail discounts Do you thrive in a fast-paced environment and are you seeking a new challenge This could be your opportunity to shine in a rapidly growing organization. Apply now for immediate consideration! We believe people are happier and perform best when they are able to be their true selves, and that teams with multifaceted strengths deliver better results. Together we will nurture a diverse, equitable, and inclusive environment, where everyone can thrive. We are committed to motivating change through a growing awareness of, and counteracting, unconscious bias; building an inclusive culture, and accepting diversity in all its dimensions

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