Job Description

Position Summary

1. Maximize the marketing impact by developing the new product's integrated communication strategy and marketing KPI in accordance with the business and product strategy.
2. Promote continued marketing communication by providing consistent goals and marketing directions to related marketing departments(PR, digital, media, campaigns and etc.)

Role and Responsibilities

1. [Communication strategy setting] Participate in the environment analysis of market, competitor and product and conduct competitor benchmarking required for setting communication strategy.

2. [Campaign planning] Participate in the creative concept planning of multi-dimensional campaigns that touch various consumer touch points.

3. [Brand strategy development] Participate in the market research and benchmarking of the strategies and naming status of competitors that are needed for developing brand strategies.

Skills and Qualifications

• Leads small teams of professionals with limited control over budget spending or HR management such as recruiting or dismissal and supervises mentoring and coaching for team members

• Typically implements short-term action plans rather than developing policy, process or strategy

• Enhances or Improves methods or procedures and provides coaching to team members to ensure successful outcome

• Has expertise in most or all job areas within a job family

• Acts independently to determine methods and procedures on new or special assignments

• Typically requires a minimum 12 years of related experience and a Bachelor's degree, or 10 years and a Master's degree, or a PhD with 7 years experience

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