Job Description

GA/GTM Specialist

About Springer Nature Group

Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 175 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities \xe2\x80\x93 enabling them to improve outcomes, make progress, and benefit the generations that follow.

About Us

Springer Nature Technology and Publishing Solutions, is the technology and publishing solutions arm of the Springer Nature Group. We leverage our insight in the publishing domain and acquire, produce and deliver content across media and markets using our Technology and Publishing Solutions. With a focus on technology driven solutions and deep insight in the publishing domain, Springer Nature Technology and Publishing Solutions offers a range of services that help our Group brand acquire, produce and deliver content in the most efficient ways possible. We are driven by over 1000 professionals in Technology, Research & Analysis and Marketing shared services.

SN Digital (SND) is the technology division of Springer Nature. We are responsible for maintaining and delivering millions of articles used by researchers, scientists and students around the globe. In the Researcher Engagement IT domain you will be working in an agile team that takes care of the 360\xc2\xb0 view on the researchers and the recommendations based on aggregated customer data

About the Role :

You\xe2\x80\x99ll be working in a team that leads web analytics and insights across our platforms, supporting the business to understand our customers, improving our knowledge of the online journeys and the overall customer experience by guiding product development through data-informed decision making. You will be joining a cross-functional enablement team operating at global level. All team members collaborate to deliver solutions that best satisfy the needs of our customers, and we are working to create a culture that encourages new ideas and innovation that best suits Springer Nature\xe2\x80\x99s vision.

Responsibilities:

Understand our web analytic landscape and business context to inform good practices across the organization .Be a go-to person for best practice information on how to implement GA & GTM maintain the client-side event proxying and validation library Independently manage container scaling & maintenance in Google Cloud Console. Support the team championing web analytics and data literacy within the organisation and work to enhance our capabilities through training and support as needed. Contribute to the design of the system architecture .Support the team with project management and tasks prioritisation Perform technical work required for the implementation of GA4 and for the optimisation of the platform Support our global product teams integrating GA & GTM Maintain runbooks and documentation for our product development teams around GA & GTM .Build effective networks across communities within SN and external analytics communities, learning and sharing expertise with others on the latest trends.

Key relationships: Information Technology Front End Enablement Team Data Analytics and Technology Team

About You :

Bachelor\xe2\x80\x99s degree / post graduate degree (STEM) or other degree with a strong quantitative analysis element

Exposure handling multiple GTM accounts simultaneously and hands-on for fresh GTM container setups Working knowledge of GTM variables, data layers & triggers Knowledge about Server side tracking Cross domain tracking setup for GA4GA / GTM events creation or migrations from other GA accounts multiple conditions sequence based trigger groups creation familiar with GDPR guidelines & knowledge about CMP based GTM tags setup (CMP: Consent Management Platform)Debugging knowledge of both GTM & GA Good to have knowledge about data-track attributes Motivated to solve problems translating business needs into technical requirements.Good communication skills and can communicate technical concepts effectively to technical and non-technical audience.

Required Experience Integrated GA Universal Analytics (UA) and GTM into web sites, preferably in a corporate environment.Familiarity with using views in GA to provide usable insights to stakeholders (product owners, business analysts and end users)Frontend and/or web development experience and be comfortable with HTML & CSS and have native JavaScript skillsExperience debugging web site issues (especially JavaScript) and browser DevTools and preferably also GA & GTM debugging browser extensions.

Responsibilities:
Eligibilities:

Springer Nature