Job Description

Social Media Marketing ManagerQualifications :- Degree/Diploma in Digital Marketing- Marketing Graduate (BMM - Advertising) with relevant Certification courses- Masters in Marketing/Digital Marketing - To forge close and strong partnerships with the agency`s key clients - providing influential market insight, creative guidance and being the port of call for client needs.Key Responsibilities : - Inspire, coach, lead and manage Account Managers, Creative teams and Executives.- Developing social media strategies, innovative and creative ideas and solutions for the projects- Deliver regular feedback, analysis and reporting to the client to demonstrate how its social media initiatives are adding value to the brand.- Manage internal relationships to ensure that all KPIs for accounts are hit, and to ensure that campaigns run smoothly and effectively.- Align community development investment with communications calendar and ATL marketing/ PR activity.- Work with Global/Trend/PR to ensure that community development opportunities are not missed.- Monitor relevant trends and competitor behavior and report impact of social media on overall marketing campaign.- Research social media tools that can benefit the brand and implement them were appropriate.- Influence overall company and business strategies by promoting adoption of social/ community driven marketing.- Target Industries and Experience- Digital Agencies, Media Agencies (social media), Advertising Agency, Creative Agencies.- 8+ years of communications experience, including at least 6 years in the digital practice of a digital agency or social media agency.Competencies : Behavioral :- Leading a small team - this person will inspire effective delivery of each day-to-day component of social media programmes, and ensure information delivery to the client is top notch. - Should be up to date on all aspects of brand digital marketing and how social media fits into this. - Excellent presentation skills with an astute and ability to interact with clients, agencies - Detail oriented with an ability to vision client needs beforehand and ensure that the service aligns with the client demand - Excellent communication skills both written and oral.Technical :- The ideal person must be energetic, creative, an excellent writer and internet-savvy- Immersed in what it means to live life online;- Those with daily use of twitter, blogs, message boards and social networks are preferred.- We would also prefer those who are active within SM community- Inspire, coach lead & manage Account Managers, Creative teams & Executives - Manage & influence senior-level client contacts & maintain positive working relationships- Research social media tools that can benefit the brand & implement. (ref:updazz.com)

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