Manager-Social Media Marketing
Key roles & responsibilities:
- The Social Media Manager is driven, collaborative, highly data-focused, and experienced in building marketing processes while collaborating cross-departmentally.
- Design and implement social media strategy to align with business goals
- Collaborate with the VP of Marketing and Communications to set and execute an integrated communication plan to drive engagement across the target audience.
- Identify and engage with social and messaging communities for founders.
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Engage with popular posts and hashtags to increase brand visibility.
- You need to be well-organized, have experience driving cross-functional marketing programs, integrated campaigns, and be current with the latest in all things alternative finance.
- Strong candidates are self-motivated, proactive in understanding business needs, and take initiative.
What we're looking for
- 2+ years of social media management&marketing experience; B2B and/or financial services.
- The main point of contact for all touchpoints for external partners and internal teams.
- Hands on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Experience with Email marketing, PPC campaigns, Social media marketing etc.
- Proven experience developing marketing plans and campaigns
- Previous experience creating marketing plans for a software company an added plus
- Knowledge of online marketing channels
- Experience with managing and scaling marketing initiatives, identifying decision-makers, and executing.
- Consistent track record of hitting and exceeding quotas.
- Proficient using multi-social posting programs such as Hootsuite and HubSpot
- General knowledge of Search Engine Optimization and internet ranking for web content.
- Excellent verbal and written communication skills.
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