Job Description

: Business Evangelist - Strategy, Branding & Sales

Reporting To: Centre Heads / Territory Business Head

Key Responsibilities:

1. Responsible as a key driver for Business Metamorphosis Personally lead the following activities that are the most crucial part of Business Metamorphosis

i) Seminars

(1) Offline Schools & Open Auditorium, FIITJEE Test registered students & their parents. Induction Seminar of Enrolled students & their parents.

(2) Online Live & pre-recorded (on students concerns from counsellors, Admissions, AO, Faculty) WhatsApp blast to own students and school /other databases

ii) Media Management all channels. PR activities. Publish nice articles & interviews

(1) Leverage our associations in print media

(2) Be the face of the organization in your territory

iii) Social Media Management Provide strategic inputs to the team or agency and ensure that posts are not ADs but stories that engage the audience. Ensure 100% positive publicity on social media handles by outdoing any negative comments.

2. Key business driver to Admissions, Sales (including institutional), Marketing & Advertising resulting in great business :

i) Ensure extraordinary counselling from all mediums.

ii) Ensure 100% conversion of each enquiry to registration and each registration to enrolment.

iii) Brand positioning on social media at centre level; creating excellent Word of Mouth (WOM). Do not post just Ads and Info but share stories where audience in compelled to participate.

iv) Building relations with key people in the market that can help business including but not limiting to:

(1) School Authorities.

(2) Socially Active Parents and Students.

(3) Local thought leaders & Elite educationists.

(4) Relationship with Alumni

v) Build strong Relationship with current meritorious students and leverage them for business growth.

vi) Conduct specific WOM building activities for all stakeholders - Parents, Students, Institutional heads etc.

vii) Execute Event based Marketing Campaigns; events must include internal exams like FTRE, Big Bang Edge, Result promotion of all major target exams

3. Talent Hunt for extraordinary results :

i) Ensure all students selected in our admission tests, especially scholarship students, join us.

ii) Perform specific activities, action for these acquisitions such as establishing an active communication channel with all such students, ensuring periodic updates to them about FIITJEE achievements & milestones, drawing them to register for Admission tests and Enrol.

iii) Similarly tracking school toppers at various cities / towns and converting them into FIITJEE students.

iv) Strategize acquisition of top students from competitors.

v) Track students from various competitive & scholastic exams who are not studying with FIITJEE. Contact them, counsel and motivate them to join FIITJEE.

Desired Profile:

- Should be a Magnetic communicator.

- Should have an Entrepreneurial mindset.

- Prior & Proven experience in a similar activity in a leadership position in a fast growing organization.

- Will be responsible for strategy formulation (with immediate, medium and long-term implications) and step-by-step implementation. Should have a knack for competitor analysis & be quick to modify his/her strategies depending upon internal & external factors.

- Should be a good reader of people's capabilities & an astute planner.

- Should have leadership qualities & love to lead by example under extreme work pressure.

- Should have ability to work under stress to achieve targets in a highly competitive environment.

- Should possess high IQ, EQ & analytical skills.

- Should have excellent oral and written communication skills with ability to lead seminars and workshops for students.

- Should be able to maintain and creative best business/organizational practices.

- Remuneration/Annual Compensation (INR) will include Fixed Component + Variable component (Performance Linked) + Wealth creation opportunities

Location: PAN India Centres