Job Description

Role Objective :\xc2\xa0- Develop and execute marketing strategy that increases brand identity and its essence and culture to acquire more quality customers and enhance sales.Key Responsibilities :- Drive marketing efforts through ATL, Digital and BTL brand campaigns & initiatives; thereby generating buzz and enhancing recall for the brands- Develop and implement a brand positioning, language and image for both brands, to be communicated consistently across all touch-points- Perform regular Competitor analysis along with monitoring brand health and brand share- Needs to be well-versed with Offline and Digital Media Planning and Buying - Collaborate and support the sales team to achieve their targets through effective marketing initiatives- Conduct thorough market research on both brands periodically, with both offline and online customers- Strategize, plan and execute marketing projects to engage FabAlley and Indya\'s customers effectively- Manage creative agencies, pr agencies and media buying agencies and collaborate closely as strategic partners- Perform regular analysis of the brand health, efficacy of previous campaigns and devise a data-driven approach to future marketing campaignsCandidature :- An MBA with Marketing specialization is a must - A minimum of 4 years of relevant marketing experience across a broad background (sales promotion, advertising agency, brand management).- Experience in defining the brand strategy for a global or national brand & leading the execution across multiple consumer touch points.- A deep knowledge of the creative process with hands-on experience.- Passionate about creating structure & processes that support the development of amazing work in a creative environment.- Forward thinking & the ability to foster innovation & creativity, while also maintaining a clear sense of business objectives.- Extraordinary communication & relationship skills including the ability to collaborate cross-functionally both up & down within the organization.- Ability to continuously re-prioritize & adapt to change & effective at managing change.- Strong analytical skills, ability to distil insights & propose relevant recommendations.- Driven leader who approaches things with a sense of urgency.- Able to handle ambiguity with grace. (ref:updazz.com)

updazz .com