Job Description

- Opportunity within a company with a solid track record of performance- Work alongside & learn from best in class talent- Join a market leader within FMCG- Our client is looking for an experienced and innovative Marketing Executive.The Job : You will be responsible for :- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.- Translating brand strategy into brand plan and go-to-market strategy.- Planning and execution of communications and media actions across offline, online and social media.- Participating in product development, pricing and supporting new product launches.- Guiding the Advertising & Promotion budget.- Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and manage the Trade Marketing budget.- Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities.- Leading and implementing channel specific marketing strategies and plans for assigned Key Accounts, Modern Trade and General Trade/Open Trade retailers.- Conceptualising and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams.- Leading activation programs with partners to improve brand visibility.- Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected.- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.- Creating and managing all marketing material and collateral in line with brand direction.- Tracking effectiveness of various campaigns and course correcting as required.- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.- Leading the planning and implementation of PR and initiatives related to the brand.Ideal Candidate : - You have at least 1 year experience ideally in Brand/Product Management, Marketing Communications or Trade Marketing within Consumer industry.- You have prior experience in dealing with Key Accounts, Modern Trade and General Trade/ Open Trade.- Experience within would be a strong advantage.- You are a strong team player who can manage multiple stakeholders- You are highly goal driven and work well in fast paced environments- You are adaptable and thrive in changing environments (ref:updazz.com)

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