Job Description

Marketing Executive - Strong opportunities to progress your career- Fantastic work culture- Opportunity to make a positive impact- Our client is hiring for Marketing ExecutiveThe JobYou will be responsible for :- Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing programs in line with business priorities.- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.- Translating brand strategy into brand plan and go-to-market strategy.- Planning and execution of communications and media actions across offline, online and social media.- Participating in product development, pricing and supporting new product launches.- Guiding the Advertising & Promotion budget.- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.- Reviewing and optimising the design and content of all online assets including the company website and social media pages.- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.- Using A/B testing to optimise digital marketing performance.- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.- Driving performance marketing via Demand Generation / Customer Acquisition Funnel and SEO / SEM.- Working with other stakeholders to optimise the conversion funnel for specific traffic sources, campaigns, user segments etc.- Planning and executing viral marketing campaigns across a range of social media platforms.- Managing a team of 1-5 people.Ideal CandidateSkills Required :- You have at least 1 year experience ideally in Digital Marketing, Ecommerce or Brand / Product -Management within Internet and IT industry.- Experience within Startup Experience, Social Media / Viral Marketing, Demand Generation / - Customer Acquisition Funnel and Performance marketing would be a strong advantage.- You have good knowledge of Campaign Management Tools (Hubspot, Mailchimp), Content - Management Tools (Magento, WordPress, Shopify) and Google Analytics.- You enjoy finding creative solutions to problems- You pay strong attention to detail and deliver work that is of a high standard- You are a strong networker & relationship builde (ref:updazz.com)