Job Description

We\'re seeking a Director of Digital Marketing to own our Digital and Martech operations, shape their direction and future, lead the team, and drive excellence and ROI across all digital activities.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Lead the digital marketing team in the creation and execution of digital marketing campaigns for all Firstsource business units
• Collaborate with the marketing and sales team to create targeted campaigns that support high-quality lead generation activities.
• Manage and optimize the company\'s website, ensuring it is optimized for SEO and user experience.
• Create and manage digital advertising campaigns, including PPC, display, and social media advertising.
• Review all performance statistics and track marketplace trends to optimize all online marketing performance. Develop cohesive conclusions and present key findings to stakeholder and executive teams.
• Evaluate emerging digital technologies, advocate for innovation, and employ judicious thinking to tie digital, social, mobile, and evolving media components to the Firstsource business.
• Inspire and lead digital team with a focus on hiring, training and career growth.

• Blue-chip corporate background in technology, IT services or BPO running digital marketing to enterprise clients in the US or Europe.
• In-depth knowledge of best practices across all areas of digital marketing including website content and design, SEO, ABM, PPC, display advertising, social media advertising, email marketing and marketing automation.
• Demonstrated experience in global web strategy including information architecture, conversion rate optimization and website governance
• Metrics mindset: knows what needs to be measured, comfortable drilling into analytics to find out what\'s working and what\'s not to drive performance improvement.
• Knowledge of how martech comes together to improve marketing effectiveness. Experience evaluating and deploying new martech tools.
• Highly collaborative: helps stakeholders think through their goals, advises them on digital marketing options, works jointly with them to create campaigns.
• A dedication to teaming: tactful communication, and the ability to remain composed in high pressure situations.
• Strong management and leadership skills demonstrated by successful experience in leading high performing teams that contribute to organizational objectives.

Firstsource Solutions