Job Description

About Zeta

Zeta is a Next-Gen Banking Tech company that empowers banks and fintechs to launch banking products for the future. It was founded by Bhavin Turakhia and Ramki Gaddipati in 2015. Please read Zeta\xe2\x80\x99s Manifesto here.



Zeta\xe2\x80\x99s omni stack for banks is the industry\xe2\x80\x99s first modern, cloud-native, and fully API-enabled stack that brings together acquiring, issuance, processing, lending, core banking, fraud & risk, and many more capabilities as a single-vendor stack. 15M+ cards have been issued on our platform globally.


Zeta has over 1700+ employees - with over 70% in technology roles - across locations in the US, EMEA, and Asia. We raised $280 million at a $1.5 billion valuation from Softbank, Mastercard, and other investors in 2021.



Learn more @ www.zeta.tech, careers.zeta.tech, Linkedin, Twitter, Press Room

About the Role

As the Director of Employer Branding & Communications, you will nurture and amplify Zeta as a brand for our employees (called Zetanauts), alumni, prospective employees and associated audiences. You will be successful in this role when:

• Zetanauts feel strong pride, belonging, and alignment with the organization
• Zeta is recognized as one of best places to work in India

This is not a tactical employer branding role that is focused on only running weekly newsletters and conducting town halls. Rather, we are looking for a particular type of individual who deeply understands:

• That employee experience is a \xe2\x80\x98product\xe2\x80\x99 that must be nurtured and managed
• That employer branding requires every bit as much strategy, brand building, and

campaign management as do our campaigns for our clients and prospects

• How to leverage marketing principles & playbooks are needed for internal audiences
• That internal communications must be a core strategic objective for any organization

We are looking for people who bring an amazing mix of creativity, analytics, energy, execution and innovation - and that want to challenge themselves to take brand Zeta to the next level.

Our Marketing Philosophy & Ethos

At Zeta, our perspectives on design, marketing, and communications are influenced by a number of amazing people, companies, and practices. We swear by the concepts in Play Bigger, constantly refer back to Intercom on Marketing, and are huge fans of Seth Godin and This is Marketing.

Reporting To: Chief Marketing Offic

Key Responsibilities

• • Drive the process to define, and then subsequently publish and evangelize the Zeta\xe2\x80\x99s Employee Value Proposition (EVP)
  • Engage in active listening & engagement across various social media channels
  • Partner with People Success, Business & Technology Leaders, and Zeta\xe2\x80\x99s founders to influence the policies & frameworks that frame our employee experience
  • Build a variety of content assets for communication across channels (Blogs, Emails, Internal Communications, White Papers, POVs, Position Papers, etc)
  • Design & execute Employer Branding (EB) Lightning Strikes[1] - that leverage various forms of media, channels, content and communications strategies that concentrate energy to move the needle for Zeta-as-a-People-Brand
  • Manage EB budgets and all vendor relationships and leverage them for maximum impact and efficiency
  • Drive consistent, personalized, segmented & impactful 360-degree communications across channels across the entire employee lifecycle
  • Conduct media briefings & engagement in conjunction with our media relations team
  • Market all key internal events (virtual & physical) to relevant audiences
  • Measure & report on key metrics for success on a consistent basis across marketing activities, campaigns, and other people indicators (such as EPS)
  • Stay constantly updated on significant organizational undercurrents
  • Own the design, creative elements, and physical & digital touchpoints for our communications with employees
  • Drive internal crisis communications & war rooms
  • Standardize all internal communication templates across the Founders, IT, Real-Estate and Workplace, People Success & Talent Acquisition and various other teams addressing employees at large
    
    
    [1]https://flagandfrontier.com/blog/lessons-for-lightning-strike/

Skills Attitude & Competencies

• • Clear thought process & ability to communicate very competently verbally and in writing
  • Hands-on and capable of doing the work vs. just managing others
  • Can juggle multiple balls in a fast-paced work environment with changing priorities
  • Team player and mature and empowering manager
  • Strong design sensibility
  • Detail orientation (cross every t and dot every i)
  • Well developed commercial acumen and problem-solving ability
  • Ability to corral people needed to solve a problem
  • Resilience, humility, and the ability to thrive with candid feedback
  • Analytical orientation with ability to use data to answer questions and solve problems
  • Detail orientation (cross every t and dot every i)[1]
  • Influence and manage the expectations of senior executives, partners, vendors, and other stakeholders
  • Ability to build and maintain meaningful relationships both internally and externally
  • Adaptable, approachable, and open minded with an ability to work across cultures
  • High degree of integrity and ethical standards
    
    
    [1] For example, noticing that this bullet is a dupe \xe2\x80\xa6 :)
    

Experience and Education

• • Undergraduate Degree in Engineering + Graduate Business Degree (MBA or equivalent)
  • 15+ years experience in a senior marketing or Employer Brand building role
  • Experience in B2B enterprise, SaaS / Cloud-based products is a strong plus
  • Experience in building an Employer Brand ground up is a strong plus
  • Deep experience in at least 4 out of the following core marketing disciplines (Events, Display Advertising, PPC/SEM, SEO, Data Pipelines, Email Marketing, Content Creation, Marketing Operations)

Life At Zeta
At Zeta, we want you to grow to be the best version of yourself by unlocking the great potential that lies within you. This is why our core philosophy is \xe2\x80\x98People Must Grow.\xe2\x80\x99 We recognize your aspirations; act as enablers by bringing you the right opportunities, and let you grow as you chase disruptive goals.

#LifeAtZeta is adventurous and exhilarating at the same time. You get to work with some of the best minds in the industry and experience a culture that values the diversity of thoughts. If you want to push boundaries, learn continuously and grow to be the best version of yourself, Zeta is the place to be! Explore the life at zeta


Zeta is an equal opportunity employer

At Zeta, we are committed to equal employment opportunities regardless of job history, disability, gender identity, religion, race, marital/parental status, or other special status. We are proud to be an equitable workplace that welcomes individuals from all walks of life if they fit the roles and responsibilities.