Responsibilities for director, digital strategy
- Prepare and administer digital strategy and provide budget recommendations and roadmap
- Interface with internal IT constituency to develop digital programs that are aligned with customer business objectives, technical requirements and infrastructure
- Interface and provide counsel to other multiple internal constituencies, including business unit leadership and business development
- Manage digital strategy, digital UX/UI and vendors
- Develop and deploy digital policies, procedures and guidelines to govern activities in accordance with company and customer requirements, and digital best practices
- Develop and disseminate data and analytics that inform constituencies of the success of digital strategies and properties
- Represent Pharmaceutical Engagement & Communications digital solutions as required in customer meetings and proposals
- Partnering with Series Development team to develop innovative show extensions for MTV franchises across digital and social platforms
- Managing the development and career growth of direct reports
- Create actionable insights from all Synchrony digital platforms, including consumer/merchant-facing application, servicing and corporate websites
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