Job Description

• Bengaluru, Karnataka, India
• Permanent
• Marketing
• 5 - 8 years

• 
  

Job Title:
Director - Brand & Communications
:
About ekincare
Join the fastest-growing health benefits platform in India. ekincare is a Series B funded startup, Operating in one of the few industries with tailwinds from COVID-19. We are at the intersection of health & insure-tech, targeting South East Asia’s multi-billion-dollar corporate health benefits market. Trusted by 100s of companies like Nike, Netflix, Airbnb, S&P Global, Dmart etc., our predictive and personalized platform helps employers administer their health benefits efficiently, reduce health care costs by 20% and increase employees’ engagement.

Recognized for our innovations by NASSCOM (10 most innovative start-ups), Google for startups. 4+ rating on Glassdoor is an outcome of an employee friendly policies and environment.

If you are ambitious, willing to unlearn and relearn in a fast-growing start-up, and looking to make an impact in millions of employees’ lives and make India Inc. healthy, ekincare is the right place.

For more details about us please visit www.ekincare.com
Designation: Director - Brand & Communications
Prior Experience: 5 - 8 Years
Location: Bengaluru

About the Role:

As the leader for Brand & Communications, this role will help define and strategically develop ekincare’s positioning, tonality and image to the external world and internally in the organization. This role will work on the brand’s visual identity, messaging approach, advertising strategies, public relations (PR), customer advocacy and executive communications. This is a highly engaging role and an excellent opportunity to play an important part in ekincare’s journey and will require the leader to wear multiple hats in building the leadership aspects of the brand across all stakeholders – B2B, B2B2E, ekincare’s employees and in the Media.

Responsibilities:

• Be the brand custodian – be data-driven in analysing the brand’s current and evolution of the brand’s positioning
• Develop clearly defined consumer insights and methodologies leveraging external influences (Research), Customer Share-of-Voice (SoV) and Buyer Personas
• Develop end-to-end, measurable and creative advertising campaigns for Brand, B2B and B2E Demand Gen programs working with respective stakeholders; know-how of ad-tech platforms in terms of deriving insights and reporting
• Articulate the brand’s vision and mission in all aspects of Marketing and other Go-To-Market functions
• Monitor all customer and prospect-facing platforms, market trends, research buyer and consumer markets and competitors’ activities to develop insights that will influence customer acquisition
• Devise innovative growth strategies that will help reach audiences more effectively and creatively
• Develop a deep understanding of the industry to craft thoughtful and engaging press-related outreach working with the delegated PR agency
• Identify and create insightful press pitches working across the organization

Requirements

• Minimum 5 to 8 years as a Brand Manager and maximum of 15 years working experience in Marketing, Advertising & Media Planning
• Ability to craft communication to both internal and external audiences; PR experience is a bonus
• Data and result-oriented approach to all aspects of marketing
• Hands-on experience in developing Brand and Communications strategies and overlay experience with the overall Marketing calendar
• Excellent understanding of leveraging the entirety of the Marketing Mix
• Hands-on experience with Google Analytics, SEMrush, Ad-tech platforms and other tools for various tracking and analytics
• Experience in B2B SaaS in a fast-growth startup is a bonus

Good to have Experience: Brand Management and PR in HR Tech SaaS-based solutions

Experience Range: 5 - 8 years
Educational Qualifications: Any graduation, and MBA/PGDM
Skills Required: Google Analytics, SEMrush, experience with Adtech platforms, PR experience is a bonus,
Job Code: KL-M3VYG53A
About Us
India’s fastest growing and patented health benefits platform with more than 400 corporate clients and 1M users on the platform, ekincare is a new-age, AI-driven integrated health benefits platform helping organizations save up to 90% in healthcare costs and lowering their employees' health insurance premiums.

Our platform uses a data-driven approach to employee wellness, with an AI-powered real-time dashboard giving health analytics, potential risks, and actionable insights about employees' health. With 10,000+ service providers pan-India, employers can now provide cutting-edge health-tech services to their employees like telemedicine (online doctor consultations), e-pharmacy (order medicines online), vaccinations, mental health services, access to fitness centers, and online booking of health checks, all on a single mobile app
Why Us?
We are Technology Tinkerers, Experimenters, and above all - Product Enthusiasts. Building intuitive products & solutions for our delighted Clients has led to significant milestones over the last 7 years.
The driving force behind ekincare is the team of experimenters and growth hungers who focus on practical applications of the latest technologies to make "Corporate India" healthier, better.

We offer

• An open work culture.
• Unlimited learning and growth opportunities
• Plethora of challenges at work and play.
• Peers who take their careers as seriously as you.
• Outstanding health benefits
• Performance-based rewards
• Employee-friendly policies