Job Description

Digital Marketing Strategist for DigichefJob descriptionJob Responsibilities for Digital Marketing Strategist Role - Analyse web traffic metrics and suggest solutions to boost performance. Involves analysing Google analytics, Google Ads dashboard, FB ads dashboard & similar platforms- Create reports using spreadsheets, pie charts, graphs to drive insights, explain trends and draw projections- Build digital marketing strategies for clients using seo, social media, google ads, facebook ads, email marketing, influencer marketing and similar tactics- Research products / services of clients and current strategies to identify new opportunities to help them grow- Competitor research of their marketing tactics used and about their products, pricing, etc.- Liaise with All teams including Tech, Design and Content teams to see insights being implemented- Stay up-to-date with evolving digital marketing tactics.- Experience - 2 years minimum in digital marketing, other jobs don- t count. Read point 4 below for further info.- Skills - knows basics of the following - SEO, social media, Google ads, fb ads, Google analytics; and may be master of one of these- Ability to form a digital strategy for brands using knowledge in above skills- Ability to thoroughly analyse existing status of SEO, social media, Google ads, FB ads to drive insights and improve the performance. Must be good with analysis, can crunch numbers well, must have worked with excel, ability to understand graphs and pie charts.- 80% of the role involves analysis of data from multiple dashboards to drive insights. Must have experience of doing analytics from past work experience.Requirement : - Good communication skills, written and spoken.- Ability to interact, communicate and present ideas.- Professionalism regarding time and deadlines. (ref:updazz.com)