Job Description

We are hiring for the role of Digital Marketing Manager for a D2C Personal Care and Apparel brand based out in Central Mumbai.

Experience required 4+ years and it\'s 5 days Work from Office!

Key Responsibilities:

1. Building GTM Strategy.

- You\'ll own our growth strategies and identify the key channels in which we can invest in and scale our customer acquisition efforts.

- You\'ll be a thought leader who is excited to take a scrappy approach, brainstorm and launch new experiments, A/B test, and double down upon early signs of success.

2. Lead Performance marketing strategies and responsibility across all major online Marketplaces:

- Lead performance growth initiatives for marketplaces and take complete responsibility for day-to-day management of ads accounts.

- Lead monthly, quarterly and annual planning within the organization as well as externally with key JBP partners.

- Establish healthy salience and fast pace for performance marketing attributed revenue and work closely with organic growth teams.

3. Advertising and Promotions:

- Plan and execute Advertising campaigns, including Sponsored Products, Sponsored Brands, Display Ads, PLA and PCA ads to drive traffic and sales.

- Optimize advertising campaigns through keyword research, bid management, and A/B testing to maximize ROI.

- Coordinate with the marketing team to develop promotional activities and manage, strategies, and opportunities for growth.

4. Website & Creative Management

- Help in the creation of landing pages, add-on performance improvements

- Provide detailed briefs for creatives & helping with data to make informed decisions.

5. Sales and Performance Optimization:

- Develop and implement strategies to increase sales, improve product rankings and maximize profitability on both the platforms.

- Monitor sales metrics, including revenue, units sold, and customer reviews, and take appropriate actions to achieve targets and address issues.

- Conduct competitive research and analysis to identify market trends, pricing

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