Job Description

About the Company:

We are a technology-driven digital freight forwarding company. Traydo powers customers\' international supply chain and helps them make better supply chain decisions, lower their costs, reduce transaction time and improve visibility.

Job description:

We are seeking a Digital Marketing Manager with about 5 years of experience to join our team. The ideal candidate should have a strong background in B2B SaaS products and a proven track record of creating and implementing successful B2B social media campaigns, particularly on LinkedIn, and email campaigns driving inbound leads through proper content. Experience in the freight forwarding industry will be an added advantage.

Responsibilities:

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

- Creating and implementing suitable content strategies for blogs or social media posts.

- Design, build and maintain our social media presence.

- Plan, execute, and measure experiments and conversion tests

- Create engaging content for our digital platforms.

Requirements:

- Around 5 years of experience in digital marketing.

- Proven experience in B2B SaaS products.

- Experience in creating and implementing successful social media and email campaigns for B2B.

- Solid knowledge of website analytics tools (e.g., Google Analytics)

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Experience in setting up and optimizing Google Adwords campaigns

- Knowledge of content creation.

- Experience in the freight forwarding industry will be an added advantage.

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