Job Description

Company Description
Codiant A YASH technologies Company is an ISO 9001-2008 & ISO/IEC 27001: 2013 Certified Company headquartered at East Moline, IL, USA with the development center in the INDIA (Indore, Pune & Hyderabad) and other offices located at different locations of world Dubai, AUS & UK. We’re a digitally-fluent force with a team of 170+ certified Mobile App developers, Web App developers, UI/UX designers, Analysts, Managers and Marketers who are well versed with latest technologies. We provide custom web & mobile app development and design services to clients across United States, Europe , Australia, Singapore & Middle East including some other part of the world. We specialize in custom web development, website design, e-commerce, Content Managed Website & Open Source Customization along with mobile applications.


Job description
Roles and Responsibilities:
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social
media and display advertising campaigns.
Design, build and maintain our social media presence.
Measure and report performance of all digital marketing campaigns, and assess against
goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights.
Brainstorm new and creative growth strategies..
Plan, execute, and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and optimize user experience.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple
channels and customer touch points.
Instrument conversion points and optimize user funnels.
Collaborate with agencies and other vendor partners.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption
where appropriate.
Desired Candidate Profile:

Proven working experience in digital & Social Media Marketing.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Experience in optimizing landing pages and user funnels.
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
Experience in setting up and optimizing Google Adwords campaigns & Up-to-date with the latest trends and best practices in online marketing and measurement.
Strong analytical skills and data-driven thinking.

Qualifications
Any Graduate
Additional Information
5 Days working company.