Job Description

Brand Communication Strategy: Develop a comprehensive brand communication strategy that aligns with the brands positioning. Build a robust plan to create brand awareness
Brand Identity : Build and maintain the brand\'s visual identity across all marketing vehicles
Brand positioning : Ensure that the brands positioning is consistent across all channels
including marketing communication, social media and in-store communication and
experience. Develop a clear and compelling brand positioning
Marketing Communication : Build a robust communication calendar. Plan & execute
marketing campaigns that align with the brand\'s overall strategy and objectives. Develop
and execute creative campaigns, media planning and buying and also control marketing
budgets
Drive footfalls : Plan and execute innovative ways to build brand awareness and drive
footfalls. Focus on repeats as well
Consumer understanding and insights : Share customer insights via various customer connect
initiatives and research / dip sticks
Regional support : Plan and execute \'New store opening\' and sustenance plans
Work closely with internal stake holders to understand business objective and drive the same
Create an annual PR plan for the brand and drive the same with association with the PR
agency
Social media : Build a social media and influencer strategy. Build the handle to grow
followers, drive engagement and build brand awareness
Liaise closely with the advertising media and event agencies to ensure effective
communication for the brand.--

Acme Services