Job Description

Job Family Descriptor

Develop and implement internet marketing strategies to optimize online user experience increase marketing effectiveness and improve customer satisfaction Commissions online marketing programs such as search optimization affliated marketing social marketing and viral marketing to create buzz drive traffic and generate sales Gathers and translates ideas into profitable promotional marketing campaigns Administers and executes online promotions Conducts analysis for program effectiveness and uses the findings for market site enhancements and to leverage optimization of all programs Works with corporate marketing team to maximize existing marketing initiatives and develop new ones Work closely with Corporate strategy marketing and various other teams to provide strategic communications guidance and execution in key areas such as public relations value articulation organisation strategy communication brand positioning for internal and external stakeholdersProduct marketing is a strategic marketing function that bridges the gap between Product management and marketing communications the primarily role of a Product marketing manager is to define and size target markets and arrive at value propositions for products assigned Other critical responsibilities include positioning and sales enablement Liase with the Product mgmt team to create differentiated products and work with the sales team to drive value differentiaion in the market to build competitive positioning of the organisation

Broad outline of the Role

Purpose - Broad objective of the role

Operating Network - Key External

Operating Network - Key Internal

Size and Scope of Role - Financial

Size and Scope of Role - No. of direct reports

Size and Scope of Role - Total team size

Size and Scope of Role - Other size parameters

Minimum qualification & experience

Other knowledge/skills

Key Responsibilities

Technical Competencies

Knowledge / Skills

Communication Skills