Job Description

Delhivery - Senior Director - Digital Marketing & Customer Acquisition

About Delhivery : According to RedSeer Report, Delhivery is India's largest and fastest-growing fully-integrated logistics services player by revenue as of Fiscal 2021. With its nationwide network covering over 17,000 pin codes, the company provides a full suite of logistics services such as express parcel transportation, PTL, and TL freight, cross-border, supply chain, and technology services. Delhivery has successfully fulfilled over 1 billion shipments since inception and today works with over 21,000 customers, including large & small e-commerce participants, SMEs, and other enterprises & brands. For more information about Delhivery, please visit www.delhivery.com.
Vision : We aim to build the operating system for commerce, through a combination of world-class infrastructure, logistics operations of the highest quality, and cutting-edge engineering and technology capabilities

Responsibilities :

- The Senior Director of Digital Marketing & Customer Acquisition is the leader for all our marketing on Express Parcel & D2C clients.

- Reporting to the SVP of Sales and Marketing, the person in this role will lead a team of high-performance marketers to drive awareness, consideration and conversion for our products.

- The person in this role will be a strategic, analytical and results-oriented leader.

- They will design the strategy, and drive the execution plan across paid and owned channels to acquire new customers.

- A successful candidate for this role will have experience in brand management, acquisition marketing - ranging across search marketing, mobile marketing, display advertising, performance social media to name a few.

- This role will closely work with the product and BU head to design the Express Parcel marketing strategy.

- They will design the customer acquisition execution plan, partner with agencies in executing the plan and continuously review and optimize the performance.

- The candidate should have experience leading and developing high-performing teams, an independent, creative problem-solver with great business acumen and analytical skills, with the ability to drive multiple projects simultaneously, while managing competing deadlines.

Key Responsibilities Include :

- Own the Express Parcel, Heavy business unit and D2C marketing strategy and execution.

- Owner of customer acquisition for these businesses, across paid, owned and earned channels.

- Work closely with the business unit and relevant product teams on the strategy - customer persona, competition, value proposition messaging - and the associated execution plan.

- Work closely with the business unit and product teams on making the onboarding journey simpler and easier.

- Work closely with brand, sales, and servicing leaders on the roadmap to ensure value creation for customers.

- Build long-term strategies for customer acquisition and lead the team in execution over the short/medium term.

- Own all acquisition optimization efforts and work closely with Product and Marketing - agencies to make it easy for customers to join Delhivery.

- Plan and lead implementation of promotions and other value-perception drivers to trigger customer adoption.

- Work with external platforms, agencies and support partners to ensure the right tooling and optimization of campaigns.

- Mentor and develop a team of high-performing marketers

- Deliver customer acquisition outcomes within financial objectives through annual budget preparation and ongoing forecasting and monitoring results

- Drive robust and detailed measurement and reporting processes

- Work closely with Marketing Analytics and Business Intelligence teams to identify and convert data analysis into actionable insights for customer acquisition

Basic Qualifications :

- Experience in designing and executing marketing strategies

- Has depth and creativity in performance marketing

- Command over the written and spoken language to drive content creation and delivery

- Ability to collaborate with business unit and Product owners to interpret commercial plans and product roadmaps into a marketing/communication plan

- Experience presenting metrics and progress to goal with stakeholders

- Experience using data and metrics to measure impact and determine improvements

- Experience managing teams

- Experience guiding creative input, development and execution from concept to completion

- 12+ years of marketing experience

- Experience driving direction and alignment with cross-functional teams

- Proficiency with analytics, performance monitoring, advertising deployment and attribution tools and ability to do deep data analysis to develop recommendations

- Demonstrated experience in managing large-scale complex projects with multiple stakeholders with high attention to detail

- Strong leader having managed high-performance teams and collaborating with cross functional teams

- Demonstrated ability to turn complex data and insights into easily understood data stories