Job Description

Corporate Head - Sales & MarketingLooking for a 15+ years at least 05 years in a Lead role. We need candidates from healthcare services/ hospital industry onlyLocation - MumbaiQualification - MBA- Work in collaboration with department directors, key physicians, Hospital Management and determine hospital\'s collateral needs and manages development of content.- Create standardize marketing practices and procedures and specific advertising and PR plans to achieve organisational goals and objectives.- Handle marketing related activities for all the Units of the group.- Plan marketing projects and manage external marketing partners and vendors.- Increase organisational awareness through marketing initiatives.- To explore newer geographical area new markets, for customer target for hospital.- Analyse data & estimate demand for services, identify potential markets and devise plans to deliver the appropriate message to target audience.- Manage the organization\'s involvement in strategic community organizations and events; serves on boards of key community organizations.- Develops and directs implementation of strategic marketing and communication plans for internal and external target audiences.- Responsible for editorial direction, design, production and distribution of all organization publications.- Stays thoroughly informed about all clinical services available throughout the healthcare industry and coordinate all external communication initiatives, media developments, an advertising campaigns, as per hospital requirement.- Proactively manages content on hospital web site.- Analyse and monitor potential business opportunities and competitive market information.- Digital Marketing: Enhance reach out to target customers / patients / caregivers, using relevant platforms.- Public Relations: Leverage public relations platforms / forums to build and protect the reputation.- Design and Deliver optimal pricing, marketing schemes, promotions to grow the business.- Market Intelligence.- Marketing Analytics: Ensure availability of robust, data based information for decision making.- Tie -up with insurance companies, large multi-location accounts.- Weekly / Monthly detailed report of the activity should be submitted to the management.- Manage Sales force effectiveness.

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