Content Marketing Manager

Year    Mumbai, Maharashtra, India

Job Description

About Advait Living Farms Advait Living Farms is a fast growing company with a focus on health, nutrition and minimally processed foods. It emerged as a retail arm of a 35+ acres of regenerative farm that pioneered sustainable farming in central India. Wellbeing, sustainability & climate change are intricately woven into the fabric of the brand. The farm is designed as an integrated regenerative & biodynamic entity that has a life of its own. It integrates all beings \xe2\x80\x93 from farmers, livestock, birds, insects, plants and microorganisms into a single working system, each interdependent upon another. Today, our produce retails across India with a small retail outlet in Agra and strong presence in NCR & Mumbai with over 5000+ satisfied customers and over 70% repeat customers (such is the testimony for our produce). Our efforts aim to bring \'climate-conscious agriculture\' & \'metabolically healthy produce\' to the forefront. www.advaitliving.com We are looking for a highly creative individual with an analytical mind who understands the nuances of audience-first mindset for the role of content marketing manager. Our content will deeply dive into bio-chemistry, nutrition, health and food industry. The candidate must have an understanding or background in similar fields. The primary task and responsibility for the candidate is to develop a content strategy that sets out to build the brand\'s unique voice and language. He/She should be able conceptualise, plan, design, develop, edit, and publish high quality content that conforms to the brands value and is able to work with internal and external stakeholders to achieve communication and business goals together. Key Responsibilities

  • Develop a content strategy for the brand that builds a unique voice for the brand which includes written and audio-visual content
  • Manage existing and new content platforms including but not limited to - Website, Instagram, Facebook, Youtube, Linkedin, Whatsapp, Quora, etc
  • Develop editorial calendar, conceptualise, create content, delegate tasks and ensure deadlines are met
  • Managing a team of external agencies and freelancers to develop high quality content that is engaging
  • Implementing SEO & generative SEO best practices
  • Driving traffic and engagement that translates to sales and brand promotion.
  • Onboarding brands and partnerships for increasing reach to newer audiences and visibility
  • Scoping and onboarding relevant influencers for increasing brand visibility and credibility
  • Work with bloggers and media houses to build company\'s public relations
  • Designing and implementing creative marketing strategies to disseminate content.
Required Work Experience & Skills
  • Prior work experience in a similar role: 2-3 years minimum
  • Degree in marketing, communications, advertising, journalism, or related field.
  • Background in biochemistry, nutrition, health or food technology would be preferred
  • Exceptional written and verbal communication skills
  • Prior experience in content publication including blogs, social media, PR, etc
  • Sound knowledge of photo-editing & video-editing softwares
  • Good interpersonal skills, and should be comfortable in building rapport with new stakeholders
  • Ability to handle multiple tasks at the same time
  • Should be a creative thinker and resourceful
  • Demonstrate sound leadership and decision-making ability.
Job Types: Full-time, Regular / Permanent Salary: 915,000.00 - 920,000.00 per month Benefits:
  • Flexible schedule
  • Work from home
Schedule:
  • Day shift
Application Question(s):
  • CANDIDATES MUST APPLY WITH - 1) RESUME 2) WRITING PORTFOLIO 3) ESSAY SUBMISSION
  • Please submit original blog articles on any two subjects below as PDFs or Google Drive: 1) Minimally Processed Foods 2) Saturated Fats, a new health paradigm? 3) Increased consumption of Linoleic Acid & its impact 4) The Missing Link - Omega Three. PLEASE NOTE: Your sample blog articles must be minimum 600 words or more. Include final formatting and infographics, if any (as you would publish a blog). CHATGPT submissions will be disqualified.
Experience:
  • total work: 1 year (Required)

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Job Detail

  • Job Id
    JD3090695
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Mumbai, Maharashtra, India
  • Education
    Not mentioned
  • Experience
    Year