Job Description

About us Skit.ai is the leading conversational Voice AI platform in the accounts and receivables (ARM) industry, enabling collection agencies to streamline and accelerate revenue recovery. Skit.ai\'s Compliant, Configurable, and Easy-to-deploy Conversational Voice AI platform is enabling enterprises to automate nearly one million consumer conversations weekly.

Skit.ai has been recognised by Forbes 30 Under 30 Asia 2021 and has been awarded several award recognitions, including Disruptive Technology of the Year 2022 by CCW; Stevie Bronze Winner 2022 by The International Business Awards; Gold Globee CEO Awards 2022; and Startup of the Year in Artificial Intelligence 2021 by Entrepreneur India. Skit.ai is headquartered in New York City, NY. Learn more at Skit.ai.
About the role:
We are looking for an experienced Content Marketing Manager to join our team. This individual will take ownership of all content-related needs of the organization. Responsibilities:

• Develop an impactful content program around key themes and anchor assets to drive lead generation, brand awareness, and earned media.
• Collaborate with product marketing, design, and campaign marketing teams to develop content plans and calendars.
• Drive an audience-first mindset and create whitepapers, blogs, videos, infographics, and other thought leadership content to grow top-of-funnel leads and brand awareness.
• Ensure writing style and messaging are developed and maintained with a customer-centric point of view and brand guidelines.
• Work with internal and external executives and subject-matter experts to develop compelling content.
• Write content based on in-depth customer persona research, competitive analysis, SEO and keyword research, industry/market research, and conversations with sales/product marketing teams.
• Curate/forecast original content topics across content styles - long-and, short-form blog posts, case studies, PR, whitepapers, reports, social media infographics, videos, and more.
• Perform ongoing tracking and reporting on the performance of content pieces.
• Proofread content for errors and inconsistencies.

Requirements:

• 8-10 years of experience in B2B SaaS content marketing
• Master\xe2\x80\x99s in marketing, communications, journalism, or related discipline
• Experience overseeing editorial operations for B2B SaaS brands
• Familiarity with SEO, keyword research methods, WordPress, GA, and reporting.
• A proven track record of creating content with original ideas that offers something unique to the readers/viewers/customers
• Experience working collaboratively with multiple stakeholders, demonstrating a genuine openness to feedback
• Has driven a multi-channel content/editorial strategy while working with cross-functional teams
• Experienced in using customer data/insights to inform campaign strategy and planning
• Experienced in developing, managing, and analyzing content amplification strategies.
• Ability to clearly articulate and create a clean, concise, well-polished copy
• Experience with US customers is an added advantage.

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