Job Description

Unlock your dream career with us. Connect with renowned employers, enjoy top-notch facilities, and thrive in a vibrant community.\' Employer: Sleepy Cat Position: Content Manager Years of Experience: 4 years Community Location: Greater Noida Employment Type: Full-Time CONNECT Company Overview (https://mckinleyrice.com/) McKinley Rice is not just a company; it\'s a dynamic community, the next evolutionary step in the world of professional development. Spiritually, we\'re a hub where individuals and companies converge to unleash their full potential. Organizationally, we are a conglomerate composed of various entities, each contributing to the larger narrative of global excellence. Redrob by McKinley Rice: The Next Frontier in Professional Development Propelled by a substantial 4-million-dollar pre-seed investment from top venture capitalists in Korea, Redrob emerges as McKinley Rice\'s latest venture, marking a new chapter in our expansion. Proudly introducing Redrob-a groundbreaking AI platform-we\'re set to redefine professional development. Going beyond traditional academic measures, Redrob embodies our commitment to nurturing talents and bridging the gap between industry demands and professionals\' aspirations. Fueled by our funded growth, we\'re poised to revolutionize recruitment and assessments, ensuring candidates are not just academically proficient but also industry-ready. Redrob is the cornerstone of our vision to catalyze the formation of A-grade teams for organizations. Through seamless recruitment processes, we aim to be the indispensable right hand, facilitating the creation of high-caliber teams that surpass industry standards. Know Sleepy Cat (https://sleepycat.in/) SleepyCat was started to make it easier for consumers to shop for a mattress that is otherwise an excruciating process. There was a big gap in the market between manufacturing a mattress and eventually delivering it to a consumer. Introducing India\'s first mattress-in-a-box! A disruptive model to the current mattress industry. We make shopping for a mattress easy and fun. We have one super comfy mattress. We eliminate the confusion factor, making it a very simple process for buyers. Packed with all the fancy features, you can order it online with 4 simple clicks. Just choose the size you like and we deliver it to you anywhere in India within 7 days in a bag! No more bulky deliveries! Our mattresses are priced at a fraction of the cost compared to the industry, as we control the entire process from production to delivery, thereby eliminating any middlemen which increase the cost. We also offer a 100-night risk-free trial period so you have no issue purchasing a mattress online! As we continue our growth journey, we\'d like to double down our focus on two essential aspects: People & Culture. We have ex-founders and potentially future founders working with us. We value ownership and bias for action, which are rewarded with unlimited opportunities to grow. We are looking for more such talent to propel us into the future and deliver world-class sleep products to the entire country. How to become a part of Sleepy Cat and enjoy the benefits: Step 1: Fill in the application form and register via RedRob. Step 2: Clear the interview process. Step 3: Be a part of the team at Sleepy Cat ! EXPERIENCE Duties you\'ll be entrusted with: Content Strategies - Develop & execute content strategies for better brand presence. - Evaluate content on social media, website, and online advertising campaigns. Creative strategies Execution - Develop and execute campaigns that resonate with the Target Audience while delivering business & brand goals. - Innovate creative strategies for brand promotion. Collaborate with cross-functional teams for product launches. Main Topical Campaigns - Ideate and execute end-to-end 360 brand campaigns brand message. Business As Usual (BAU) - Creative process: - Spearhead all creative deliverables as per business timelines working with the performance marketing team as well as other business units. Brand custodian - Be responsible for brand guidelines to be followed and online reputation management. Performance Tracking: - Analyze the performance of ad creatives and content. Make data-driven adjustments to optimize branding efforts. Develop a communication strategy and execute campaign plans (primarily digital media). Develop communication strategy as per the marketing calendar, brief to creative/messaging, brief/buy media, and support creative production & adaptations. Assist the team in converting communication strategies into target-achieving campaigns in collaboration with the media team. Maintain brand hygiene and health on various platforms and marketplaces. Work closely and collaborate with media partners, internal PR, and other cross-functional teams to deliver against plans. Category insights & deliver on strategy. Lead and execute the category insights & consumer insights work. Work with the category manager to develop a research calendar, and regular consumer check-ins and feed that back into the communication/content strategy. Work with a market research agency and execute research projects end to and end. Report with outcomes. Work closely with the Marketing Manager to deliver the Product Initiatives (Launches, Promotions, other). Develop project calendar and manage resources; Engage everyone aboard, both internal/external End-to-end project management & ongoing of the business. Work closely with the sales team and execute small/big sales initiatives. Expectations from you: Basic Requirements 3 to 4 years of relevant experience. Very high verbal and written communication skills. Excellent project management skills with the ability to lead cross functional partnerships independently. Obsessed with consumer insights and brand growth. Graduate/ Post graduate from a good college (preferable). Skills Entrepreneurial, unafraid to try new things, able to deal with ambiguity, and willing to take risks Driven by a strong desire to win and \'make things happen. Strong ability in project management, prioritization while multitasking a number of high-priority assignments, excellent at cross-functional schedule management and strong follow-through. Problem-solving, must be able to focus specifically on crafting and conveying a brand\'s message to the target audience while ensuring an impactful brand image. (can-do attitude is a MUST) Team player, flexible, patient, and able to work cross-functionally, managing and motivating stakeholders.

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