Job Description

Content Manager

Our client is looking for a talented Content Writer with expertise in the BFSI sector. The ideal candidate will be responsible for creating high-quality and engaging content that resonates with target audience, primarily in the financial services.

Responsibilities:
- Create compelling and informative content, including articles, blogs, case studies, whitepapers, and social media posts, for our target audience in the BFSI sector.

- Conduct thorough research on industry trends, consumer behavior, and market insights to generate fresh and relevant ideas for content.

- Develop a deep understanding of our brand, target audience, and product/service offerings to ensure consistency and accuracy of content.

- Collaborate with cross-functional teams, including Marketing, Sales, and Product, to create content that aligns with business goals and objectives.

- Edit and proofread content to ensure high quality, error-free, and consistent messaging across all channels.

- Stay up to date with the latest industry trends, technologies, and best practices in content writing, SEO, and digital marketing.

Requirements:

- Proven experience as a Content Writer with a focus on BFSI, preferably in a B2C setting.

- Excellent written and verbal communication skills in English.

- Strong research and analytical skills, with the ability to translate complex information into easy-to-understand content.

- Knowledge of SEO principles and experience with keyword research and optimization.

- Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines.

- Experience with content management systems and basic HTML/CSS knowledge is a plus.

- Bachelor\'s degree in English, Journalism, Marketing, or a related field.

IIM Jobs