Company Description
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2022, Continental generated sales of \xe2\x82\xac39.4 billion and currently employs around 200,000 people in 57 countries and markets.
The ContiTech group sector develops and manufactures, for example, cross-material, environmentally friendly and intelligent products and systems for the automotive industry, railway engineering, mining, agriculture and other key industries. Guided by the vision of \xe2\x80\x9csmart and sustainable solutions beyond rubber,\xe2\x80\x9d the group sector draws on its long-standing knowledge of the industry and materials to open up new business opportunities by combining various materials with electronic components and individual services.
As your BA\'s Communication Performance Manager, you will be responsible for measuring and evaluating the success of marketing and internal communication activities on BA level. This way, you will play a vital role in the development and implementation of key performance indicators (KPIs) for marketing communications, which will enable your BA to track the success of all internal and external communication measures.
Strategy
\xe2\x96\xaaregularly check and align the BA\'s communication and marketing activities with relevant stakeholders based on measurement outcomes
Reporting
\xe2\x96\xaaprepare reports for relevant stakeholders, including e.g., the BA\'s top management and your BA\'s Marketing and Internal Communications team
Benchmark
\xe2\x96\xaabenchmark and monitor the communications activities of relevant competitors
Collaboration
\xe2\x96\xaa collaborate and align closely with our IT as well as central and other BA\'s Communications Performance Analysts on KPIs, tools, and frameworks and by e.g., taking part in relevant councils on sector level
\xe2\x96\xaaselect and manage relevant service providers and agencies
\xe2\x96\xaamanage external data analytics and marketing controlling agencies and service providers.
Performance Controlling
\xe2\x96\xaa define success criteria (KPI) for measuring the effectiveness of your BA\'s marketing and internal communications\' efforts
\xe2\x96\xaa build a centralized KPI dashboard to provide instant feedback and advise on communication measures
Qualifications
Education / Certification
University degree in the field of Data Analytics, Finance, Communications, Marketing, Business Administration or comparable qualification
Professional Experience
(Variety of Functions, Variety of Business, General Management Experience)First experience in communications, marketing, or data analytics with a focus on measurement and evaluation
Strong analytical skills, with experience in data visualization and dashboarding \xe2\x80\x8b\xe2\x80\x8b Hands-on-Mentality\xe2\x80\x8b
High level of resilience and the ability to adapt quickly to changing conditions\xe2\x80\x8b
Project and/or Process Experience
Excellent organizational skills and ability to manage multiple projects and priorities
Ability to work collaboratively with a diverse group of stakeholders
Familiarity with project management tools and software
Strategic thinking and ability to develop and implement effective communication strategies
Excellent project management and communication skills, with the ability to collaborate effectively with cross-functional teams and external agencies
Knowledge of key analytics tools such as Google Analytics, Brandwatch, and Power BI\xe2\x80\x8bQuick grasp of new concepts
Intercultural / International Experience
first experience in working within international teams\xe2\x80\x8b
Fluent in written and spoken English High level of commitment and understanding of different stakeholder communication requirements\xe2\x80\x8b
Ability to build and move within organizational independent networks\xe2\x80\x8b
Additional Information
Location anywhere in APAC or EMEA
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