Job Description

Company Description

H&M is a fashion brand, offering the latest styles and inspiration for all \xe2\x80\x94 always. Customers will find everything from fashion pieces and unique designer collaborations to affordable wardrobe essentials, complete-the-look accessories and motivational workout wear. All seasons, all styles, all welcome! But H&M is more than just fashion. With price, quality and sustainability deeply rooted in its DNA, H&M is not only a possibility for everyone to explore their personal style, but it also offers a chance to create a more sustainable fashion future. Visit hm.com for more information or follow @HM for daily inspiration.



Media relations and PR & Communications activities

• Build trust & develop H&M\xe2\x80\x99s local general media picture together with the Communications & PR Manager and proactively pitch news from H&M in selected focus areas.
• You manage local reactive media relations (press telephone and mail) together with the Communications & PR Manager, and the local media relations team, and secure that the global communications and media policies are being followed locally.
• Part of the local \xe2\x80\x9cafter hours\xe2\x80\x9d press group, you handle incoming press enquiries and supporting customer service with messages during evenings and weekends.
• You act as local spokesperson in selected topics together with the Communications & PR Manager.
• Responsible for communicating H&M messages externally and internally in communications issues, together with HO and the Communications & PR Manager.
• Responsible of adapting and quality proofing press releases, including creating local press releases when relevant
• Collaborate with local customer service team in local communications on social media.
• Crisis Management in collaboration with PR & Communications Manager
• PR & COMMUNICATIONS ACTIVITIES

• You support Sales Market Communications activities within areas such as expansion, innovation, sustainability & employer branding.

Internal communications

• Manage the local edition of H&Ms\xe2\x80\x99 internal communication channels, including publish global and regional content, create local news and distribute H&M news
• Responsible for securing the quality and tone of voice in all translations of global material used in the internal communication channels
• Plan, execute and follow up on local internal communications activities in collaboration with other local departments such as e.g. HR
• Supports with internal communications guidance in Sales Market specific topics

Networking & relationship building

• Act as a brand ambassador for H&M
• Identify, monitor, interact and develop a network with current and up-coming journalists and opinion leaders in your market and work proactively (including attending relevant events)

Follow up

• Responsible for local earned media monitoring and analysis
• Follow up and report on KPIs and objectives connected to project responsibility, showing the connection to added customer value and the business when possible

Qualifications

Education

• A formal education within Communication, Marketing (or similar) is meriting \xe2\x80\x93 if not at least 3 years\xe2\x80\x99 experience from similar positions and/or within PR/Communications

Skills

• You have a strategic mindset and strong planning and prioritizing skills
• You have excellent communication skills, including fluent written and spoken local language and English. Knowledge in other languages is meriting.
• You are an excellent relationship builder.
• Fluent in Microsoft Office \xe2\x80\x93 Word, PowerPoint and Excel

Experience

• Experience in media relations. Meriting if within India.
• Strategic experience in Corporate & Fashion PR, Internal & Crisis Comm
• Proven track results in building &/or protecting the brand through PR & media relations
• Experience in high level media analysis

Additional Information

If you feel that your passion, personal values, ambition, and experience are a match, then please apply by May 15th, 2023.

This position is based at Support Office, Saket, New Delhi and will report to PR & Communications Manager.

H&M