Job Description

Job Responsibilities Broad Objective: Commercial Marketing Manager (Restaurants) provides thought leadership on digital marketing and omni-channel retail by remaining current on trends, our competitive landscape, and best practices. Job Responsibilities: Act as a key resource to marketing peers for prospect & customer value scoring logic & analysis content engagement scoring & weighting to ensure maximum impact, effectiveness and ROI from execution of demand-generation & marketing automation programs Vertical Market Engagement -Develop and maintain relationships with key customers in hospitality industry and participate in trade associations and industry events to develop a thorough knowledge of segment drivers and customer needs Works with leadership to initiate, execute, analyze and refine multi-outlet sales and other traffic- and revenue-generating programs, including online and offline tactics Provides guidance to lodging properties for message and brand alignment, marketing-related best practices Consistently communicates with marketing leader on project progress Assist in the development of a media plan Send weekly marketing recap report to stakeholders Vertical Market Positioning- Apply vertical market knowledge to create value propositions and marketing messages relevant to this vertical segment Sales Support -Develop marketing toolkits and facilitate their understanding and promotion of solutions, and delivery of sales messages. Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations. Develops strong partnerships with local organizations to further increase brand/product awareness. Develops and manages internal key stakeholder relationships.

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