Job Description

Updated: December 30, 2022
Location: Uttar Pradesh, India
Organization: Cement


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Accountability
Supporting Actions



Achievement of Sales Target
To ensure achievement of agreed marketing / sales plan & realization targets for the assigned Territory .

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  Sales planning by dealer and retailer \xe2\x80\x93 product-wise, month wise, bucket wise and ensuring desired counter share and market share

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  Track retailer level sales, stock replenishment based on continuous monitoring of all commodity value

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  Systematic coverage of channel partners through regular call cycle plans and permanent journey plans for increase in penetration by having desired depth of distribution and numeric reach

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  Process & monitor daily sales and coordination with TSM / Regional logistics for supply

2. Business Development
Channel Management & Development of New Business/New Geographies

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  Identification of new business opportunities in territory/new geographies catering to institutional customers and creating on-going engagements

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  Expansion of market network in accordance with CEMTRAC DPI\xe2\x80\x99s through appointment of new dealers and attachment of new retailers

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  Exploring the possible locations for new inventory points within the assigned territory in line with i2 network analysis

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  Provide suggestions for schemes & CRM activities and ENSURING effective implementation of the same for getting maximum benefit to dealer/retailer

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  Propose, implement and improvise rural marketing activities effectiveness whereever applicable

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  Identify prospective Branded Channel partners and drive cement sales in these counters.

UGAHI, Collection & Credit Control
To regularly monitor & control timely collections to keep receivables as per the norm

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  Ensure timely collection as per the terms and order execution as per the approved credit limits

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  Constantly monitor dealer\xe2\x80\x99s credit worthiness and alert management in case of any adverse developments

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  Collection of security deposit at the time of appointment and enhancing it according to the norms of the company and exposure in the market place

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  Tracking Dealers Credit Exposure with the Trade

Customer Service
To provide meaningful customer experiences to the product and services of the company

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  Adhering to quick response time in complaint management

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  Ensuring continuous monitoring of deliveries with coordination of execution owners

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  Continuously driving various customer loyalty programs and build differentiation with the competitors

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  Meeting and surpassing the channel partner requirements for increase in customer satisfaction

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  Ensuring high visibility in merchandising, outdoor media and other advertisements for driving positive brand equity index
• Creating awareness of value added services like Mobile Lab, Information Centre, Toll Free Number etc for Dealers, Retailers and End Customers

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  Effective utilization of Sales & Order Planning, Customer Order Fulfillment for timely receipt of material at customers end

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  To co-ordinate with customer service centers and ensure higher Customer Satisfaction Index

Reporting & Market feedback
Collect and provide information on market trend, competitors\xe2\x80\x99 price and activities to help management take appropriate action and to ensure System Confirmation/Perfection complying all Internal Controls.

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  Make available the information on competitors\xe2\x80\x99 promotion & pricing activities to TSM

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  Closely interact with dealers / retailers / stockiest to get the first hand market feedback & communicating the same to TSM to enable prompt decision making on market intelligence

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  Ensuring timely submission of various reports on periodic basis

Qualifications:

MBA
Minimum Experience Level:
4-8 Years

Report to:
Vice President