Job Description

- Analysing data or insights to determine industry and consumer trends regarding the product and category

- Creating and developing a strategic long-term plan for the development of the category

- Developing an exit strategy for unsuccessful products

- Overseeing a team of analysts and other support staff

- Building and driving relationships with key vendors to improve pricing and quality of services

- Becoming a leader in category ranging, pricing and promotions across channels

- Placing appropriate orders to ensure product availability meets demand

- Leading category management projects to optimize ranges and related merchandising

- Collaborating with buyers and merchandisers to expand product categories

- Creating forecasts for product demand to ensure sustainability of inventory

- Managing budget development and revenue for the category

- Developing strong working relationships with buying, marketing and merchandising teams

- Responsible for developing & executing the overall marketing & brand strategy

- Development of brand communications aimed at awareness and trial/demand generation on the brand for campaigns across TV, Print and digital Media.

- Must be aware about the significance of digital marketing processes with respect to brand building.

- Be digitally savvy in managing/ leading the agency partner and must be able to work together with the digital marketing counterparts internally and with agency to develop an integrated digital marketing approach for brands led.