Job Description

Your Responsibilities:

• LEADERSHIP: Lead the cross-functional Team by providing vision, clarity for brand success, and by embedding a winning mindset.

• INSIGHTS & EXPERT MARKET KNOWLEDGE: Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (field visits, market research reports, customer visits, FLSL feedback, etc) with quantitative feedback available through various data sources and reports. Be the product, competitor, and market expert.

• BRAND PLANNING: Develop and implement annual strategic and operational brand plans through cross-functional collaboration and aligned with customer and market insights. Identify opportunities for business growth and competitive advantage.

• OPERATIONS: Deliver promotional campaigns and all marketing materials within operational excellence and in alignment between the local operation and international guidelines, the ethical code and internal ground rules of GSK.

• FIELD ENGAGEMENT: Liaise very closely with sales team to receive market and customer feedback, embed campaigns, and to provide brand vision and leadership. Ensure full understanding of the rationale and insights that underpin campaigns, messages, and marketing actions, and how field input was used in material development.

• DRIVE PERFORMANCE: Drive Brand Performance through the cross-functional team with comm. cells, performance dashboards and any necessary course corrections, to maximize brand potential.

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

\xef\x83\xbc Premier B school

\xef\x83\xbc Experience of managing 100 cr+ portfolio size

\xef\x83\xbc Strong communication and engagement skills

\xef\x83\xbc Experience with brand planning processes and translating strategy into execution

\xef\x83\xbc Experience using multiple channels of marketing mix & evidence of successful implementations through digital channels

\xef\x83\xbc Ability to lead cross-functional matrix working

\xef\x83\xbc Ability to navigate through ambiguity

\xef\x83\xbc Flexible thinking and ability to continuously innovate

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Prior pharmaceutical sales or marketing experience

GSK is a global biopharma company with a special purpose \xe2\x80\x93 to unite science, technology and talent to get ahead of disease together \xe2\x80\x93 so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns \xe2\x80\x93 as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it\xe2\x80\x99s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We\xe2\x80\x99re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

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