Industry - FMCG / Foods / Beverage
Category - Sales & Marketing
Skills - Brand Manager, FMCG Marketing, Marketing Manager, Personal Care, Beauty
Job Type - Permanent
:
- The role will be responsible for managing the marketing activation for one the leading brand portfolios for the company. The role will lead growth on brand through planning & implementing an integrated marketing mix.
Client Details :
The client is a leading french MNC which is a market leader in the personal care and beauty category. The country has operations across 60+ countries and owner of various leading brands.
Description :
- Developing category expertise through product, channel and market understanding.
- To collect and analyse consumer & market insights, competition strategies and make recommendations to drive growth.
- Drive growth on brand through planning & implementing an integrated marketing mix (Digital/ In-Salon/ Retail/ BTL/ Education) and build engaging customer & consumer brand experiences.
- To monitor business performance, suggest timely initiatives/ campaigns to ensure meeting of brand targets and effectively prepare clear messages for senior management.
- To implement new launches, maintain growth in pillar products and animate core catalogue.
- Developing new communication assets & lead local adaptation of marketing & communication materials (imagery, digital, point of sale)
- To collaborate with agencies (Digital, PR, Media, Research) to plan & implement brand campaigns/ initiatives.
- To collaborate with other departments (Sales, education, logistics, partner agencies) to drive business operations.
- To maintain the brand calendar, manage budget and ensure sales forecast accuracy.
Profile :
- FMCG Brand marketing / Digital marketing experience is mandatory
- In depth knowledge of products/categories (Category in question or past categories handled)
- Research and market data analysis
- Knowledge of market and consumer trends
- Strong communication and presentation skills
Job Offer :
- To deliver the top-line for the categories handled.
- To create and execute impactful 360 marketing plans for the category / brand.
To apply online please click the \'Apply\' button below. For a confidential discussion about this role please contact Simran Kaur on +91 (0) 22 4236 3321.
Contact - Simran Kaur - +91 (0) 22 4236 3321
The Apply Button will redirect you to website. Please apply there as well.
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