Job Description

Summary Salary: Competitive Team: Marketing Location: India - Gurgaon Office

About Us:

Dyson is a global technology company with a unique philosophy, led by Sir James Dyson. We transform every category we enter with radical and iconic re-inventions that work, perform and look very different.

About The Role:

Dyson is looking for a candidate who will be a part of the India marketing team under the Personal Care vertical and be a long term asset to the India organization. It offers the opportunity to grow alongside with the business in India. This candidate will assist the Category Marketing Manager to deliver and execute an integrated marketing and operations plan that builds the Personal Care Category and reputation of Dyson in market. The role will report into the Category Marketing Manager, who reports to the Head of Marketing for India.

This will be an individual contribution role with an exciting opportunity to be part of the most exciting category for Dyson India driving exponential growth plans year-on-year. The role provides the unique opportunity of category building in a complex market fueled by significant behavioral & market changes in recent times.

Primary Responsibilities:

Develop communication strategy and execute media plan (primarily digital media)

• Develop communication strategy as per the marketing calendar, brief to creative/messaging, brief/buy media, and support creative production & adaptations
• Assist the team to convert communication strategy into media plan in collaboration with the media team.
• Work closely and collaborate with media partner, internal PR and other cross-functional teams to deliver against plans.

Category insights & deliver on strategy

• Lead and execute the category insights & consumer insights work
• Work with the category manager to develop research calendar, and regular consumer check ins and feed that back into the communication/content strategy
• Work with market research agency and execute research projects end to and end. Report with outcomes.

Work closely with Marketing Manager to deliver the Product Initiatives (Launches, Promotions, other)

• Develop project calendar and manage resources; Engage everyone on aboard, both internal/external
• End-to-end project management & on going of the business
• Work closely with the sales team and execute small/big sales initiatives.

About You:

• 3-5 years experience in Beauty/Personal Care will be preferred
• Driven by a strong desire to win and \'making things happen\'
• Entrepreneurial, be unafraid to try new things, able to deal with ambiguity, and willing to take risks
• Strong ability in project management, prioritize while multitasking a number of high-priority assignments, excellent at cross functional schedule management and strong follow-through;
• Problem solving, must be able to critically and actively analyse situations, spot issues, and present viable solutions (can-do attitude is a MUST);
• Team player, flexible, patient, and able to work cross-functionally, managing and motivating stakeholders

Dyson is an equal opportunity employer. We know that great minds don\'t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Posted: 21 September 2023

Dyson