Job Description

Assistant Manager - Trade Marketing (ON Premise), Pune

About Bira 91:

Bira 91 is a handcrafted beer, Imagined in India. The brand is youthful, trendy and unapologetically Indian with an unflinching focus on taste and consumer experience. Bira 91 is a rebellion against boring beer - and we are recruiting revolutionaries. At the core of Bira 91\'s continuing foray into new markets lie strong teams & individuals who don\'t take a No for an answer. They make the magic that is Bira 91, a reality. We are looking for Assistant Manager Trade Marketing & it\'s a big deal. The qualities and capabilities required of a Bira 91 AM Trade Marketing mean you are an incredibly intelligent, talented and highly sought-after professional. Sound like you?

What You Will Do:

- This is first and foremost a role for a strong Trade marketing, focusing on maximize sales, distribution, visibility and display objectives of Bira91 in their respective territory. This includes organizing the necessary infra and resources, identification of channel wise opportunities and business drivers, creation of trade marketing plans within assigned budgets, monitoring trade spends to achieve business objectives of the territory.

- We have a relentless focus on deploying trade marketing initiatives, increasing effectiveness of BTL activations, executive display and merchandizing guidelines across channels.

- Speed is of the essence and AM Trade marketing, they are an impatient lot with high energy, drive and passion. You will be responsible for supporting ON & OFF Premise channel & sales teams, analyzing competition through market insights, create visibility advantage for Bira91 brand & pilot test key in market initiatives, analyze results and making out of the box recommendations.

- Continual improvement and a quality focus are the name of the game. We believe in solving local problems with local solutions, so understanding your market and delivering custom messages is important. This is where creativity meets analytics head on. We love unorthodox ideas and people can both think and do. It\'s the cross of the analytical with the creative that makes the AM Trade Marketing an incredibly difficult job to fill. If you\'re potentially one of the truly rare, gifted Trade Marketing Lead, we are eagerly looking forward to hear from you!

- We are a team of driven, focused, and irreverent individuals - unimpressed by conventional ways of doing things. We are hard-wired to love people who question norms and challenge status quo, and we do it while placing great value on Respect and Humility.

- Bira 91 is an Equal Opportunity Employer, driven by High Performance, Ownership, Passion to Build, agility - and, of course, love for our Flavorful Beers!

- At Bira 91, you can be assured that no two days will be the same: you will always have higher goalposts to aspire to - and if that\'s what you are looking for, then Bira 91 is THE place to be. Once you have joined Bira 91, be prepared to exceed your own expectations, and remember to #MAKEPLAY!

What Do You Need to Have To Join Us:

1. Experience:

- 2-5 years of experience in Sales, Trade Marketing function in FMCG, Durables, Telecom, Beverages/Alco Beverages.

2. Communication Skills:

- You Should possess excellent verbal and written communication skills, to convey product information, negotiate deals, and present the value proposition to convince customers/stakeholders.

3. On-Prem/Premium Focus

- You should have exceptional interpersonal skills and the ability to build and maintain strong relationships with key stakeholders, such as bar owners, restaurant managers, distributors, and retailers. Build a commercially beneficial relationship with retailers/distributors/pubs/restaurants.

- You should have a good understanding of the commercial aspects to drive business growth by executing them on time.

4. Analytical Ability

- You should understand various levers of business & their interlinkages. (Mix/Margins/Cost etc.) and make commercially profitable business decisions to drive business growth.

- You should have a structured thinking process in identifying solutions. Ability to gather, interpret & evaluate data to identify patterns, trends & insights. Can suggest solutions based on data analysis to solve business problems.

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