Job Description

Asst. Manager- Campaign

Job description

Company Overview

Plantix is India\'s leading digital ecosystem connecting farmers, local retailers and agri-input producers. It is the world\'s most downloaded app for farmers - combining artificial intelligence and the expertise of leading research institutions around the globe. Millions of customers use the Plantix Crop Doctor to diagnose crop problems, get recommendations about treatments and the best suited products at their local store.

For the first time in their farming life, many are now able to obtain an accurate diagnosis and the right treatment. On top of this, we provide detailed advice on how to avoid crop loss and to minimize pesticide and fertilizer use. With Plantix, we are able to make a meaningful impact in farmers\' lives.

We have also built the country\'s largest digital B2B platform, the Plantix Partner App for agri-inputs - connecting tens of thousand local retailers. The company has over 1000 products listed in the product catalog, offers transparent pricing, easy payment and business management

What\'s exciting in Plantix

• Working for a growing, VC-backed, mission-driven company that cares about its employees, a great work climate and of course pain reliefs for small farmers
• Modern and well-equipped office in the center of Indore (cleanest city in India) with a creative and inspiring environment
• Flexible working hours.
• Gym memberships
• Global company approach
• Company-sponsored health & accidental insurance coverage
• Rewarding career opportunities
• Success & Festive Celebrations and much more..!!

Snippets about Assistant Manager - Campaigns

Responsible for executing marketing automation, segmentation, engagement, and retention throughout the customer journey of our B2B ecommerce business.

Roles & Responsibilities

As Assistant Manager - campaigns, you will be responsible for:

Key Responsibilities

• Manage campaigns across various digital channels, including social media, email marketing, mobile app push notifications, display advertising, and search engine marketing.
• Drive campaigns by focusing on marketing automation technology from activation till reactivation.
• Support in creating monthly/quarterly plans for critical retention metrics (Repeat Rate, Activation Rate, Resurrection Rate) and ensuring the achievement of the same.
• Work on customer segmentation strategies to deliver personalized campaigns to reduce churn & reactivate churned users.
• Measure & report critical customer life cycle metrics.

Job requirements

Education & Experiences

Requirements

• 2+ years of work experience in driving digital campaigns.
• Ability to analyse data and use customer research, data and metrics to back up assumptions, identify opportunities.
• Strong understanding of eCommerce app metrics.
• Experience with Moengage or other engagement tools is mandatory.
• Experience with no code tools will be good to have.

Skills

• Marketing Automation tool similar to moengage
• Data analysis in excel or similar

Plantix