Job Description

TCFSL - Shared Services
Business Vertical: TCFSL Department: Marketing Designation: Line of Business: Shared Services Proposed Immediate Superior: Assistant Vice President - Digital
Grade: M3/M4 Key Objective of the Job:

• Work closely with business team to understand digital objectives and help them deliver using data-driven decisions.
• Experience with data requirements gathering coming from various sources and consolidation of the same.
• Experience evaluating data collection for accuracy
• Working along with core team on month & event-based planning
• Working on increasing Organic presence and should be well versed with SEO tools and implementations
• Analysis of performance & brand marketing campaigns & reporting key insights and learnings
• Create data-based recommendations for campaign managers to optimize campaigns
• Data & insights representation to stake holders within & outside the team
• Competition analytics and tracking
• Experience with Adobe suite or similar data management tools. Experience with web technologies and frameworks
• Provide data-driven insights and recommendations to improve digital customer experience and digital sales.
• Provide data driven insights for use cases like Customer Journey improvement, Digital Upsell & Cross-sell, Funnel Optimization, Conversion Improvement, Acquisition Effectiveness improvement, Landing Page Optimization, A/B Testing, Campaign Performance, Personalization and more.
• Good understanding of digital marketing ecosystem, concepts, tools and techniques
  

• TCL/Moneyfy Web and App from (SEO & ASO)
• Omni Channel Cross sell communication implementation and management
• Paid campaigns

• E xperience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
• Proficiency in MS Excel, PowerPoint, and Word
• Experience with website analysis using a variety of analytics tools including Google Analytics & Adobe Analytics along with Target and relevant tools as well as internal reporting tool
• Experience working with popular keyword tools
• Experience working with CMS and building/administering content in CMS environments
• Experience working with Omnichannel Marketing Automation tools like Salesforce Marketing, Resulticks, Clevertap etc and Analytic tool – Adobe, GA 360 App tool – Adjust. Google Search console,
• Desired: Knowledge of HTML/CSS and website administrations
  

• Other Desired attributes:
• In-depth knowledge of research principles and methods and experience in analyzing data
• Sense of ownership and pride in performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills