Job Description

With the core understanding of the product, this role will play a pivotal role in planning, executing, and analyzing loyalty marketing campaigns aimed at enhancing customer loyalty and engagement. This position requires a strong understanding of the product and customer lifecycle to design strategies that retain customers, increase engagement, and improve overall satisfaction.
Key Accountabilities

• Campaign Planning & Execution:

• Support in designing and implementing marketing campaigns across multiple channels.
• Ensure timely execution aligned with business objectives and brand guidelines.
• Customer Insights & Analysis:

• Analyze data related to customer behavior, preferences, and interactions with the program.
• Use insights to optimize campaigns and improve engagement metrics.
• Driving Loyalty NPS & surveys.
• Retention & Engagement Strategies:

• Develop initiatives to retain customers and enhance their program experience.
• Monitor performance and recommend improvements for loyalty campaigns.
• Special Projects:

• Manage projects focused on customer engagement and delight.
• Drive initiatives to increase product awareness and manage partner offers effectively.
• Cross-functional Collaboration:

• Work closely with product, analytics, and creative teams to ensure seamless execution.

Key Interfaces
Internal Interfaces

• SQL
• Loyalty Management System
• Azure devOps/JIRA

External Interfaces

• Adobe Campaign Manager
• Adobe Analytics
• Tableau
• Power BI

Competencies
Accountable
Collaboarative
Customer Centric
Functional Know-How
Initiative Taker
Performance Oriented
Problem-Solving Ability
Educational and Experience Requirements
Minimum Education requirements

• Strong understanding of Customer Lifecycle Management (CLM) and loyalty programs.
• Proficiency in data analysis and ability to derive actionable insights.
• Excellent communication and project management skills.
• Familiarity with marketing automation tools and CRM platforms is a plus.
• Bachelor's degree in marketing, Business, or related field; MBA preferred.

Experience
Minimum
Desired

• 4+ years of Aviation experience

• 6 years+ of experience in Loyalty and aviation

Skills Required