Job Description

Associate Director of Sales

Roles and Responsibilities:

- The Associate Director of Sales is responsible to assist in providing leadership in all selling activities within the hotel, working closely with the Rooms, Food and Beverage and other revenue-generating departments to maximize sales through the activities of the Sales Department and other employees.

- Functions as the leader of the property\'s segmented sales effort (e.g., group, transient, association, corporate, etc.) and responsible for implementing the segment sales strategy and achieving segment revenue goals, property revenue goals and guest and employee satisfaction

- Efficient running of the department in line with Hotel\'s International\'s Corporate Strategies and brand standards, whilst meeting employee, guest and owner expectations.

- Motivate and energize the staff to make proactive decisions in all their communications with clients.

- Leads and manages all day-to-day activities related to the sales function with a focus on building long-term, value-based customer relationships that enable achievement of property sales objectives. Achieves personal booking goals and makes recommendations on booking goals of direct reports.

- Implement a sales training and orientation program to educate new hires as our company grows.

- Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets example with personal booking goals).

- Leads on-property sales functions to build long-term, value-based customer relationships that enable achievement of hotels sales objectives.

- Participates in sales calls with members of sales team to acquire new business and/or for sales tram members.

- Ensure hotel meets or exceeds budgeted goals.

- Follow and track company cross-sell procedures.

- Utilize company profile database to determine geographic areas for travel agent calls while maintaining top and existing travel agent accounts.

- Organize travel agent month and travel agent appreciation rates for slow months.

- Assists with the development and implementation of promotions, both internal and external.

- Creating a focus on attracting new business.

- Attending and contributing to the monthly sales for sales team members.

- Participates in sales calls with members of sales team to acquire new business and/or close on business.

- Develop and send informative press releases to targeted lists highlighting all activities and promotions.

- Maintain and expand corporate incentive program via direct mail, personal visits etc.

- Oversee and ensure the updating of rates, promotions on hotel website, OTAs (online travel agents), GDS etc. without any rate parity.

- Responsible for the training of sales managers and staff.

- Follow and promote hotel standards with guests, co-workers.

- Evaluates and drives the hotels participation in the various sales channels, market sales, Event.

- Maintain and promote a team work environment with effective and clear communication amongst co-workers.

- Ensure best client service is being made available through communication amongst the team, cross training within the department and appropriate office coverage.

- Works with sales managers to ensure understanding of sales plan addressing revenue, customers and the market for the segment led by the DOS.

- Evaluates and drives the hotels participation in the various sales, Event booking centres, electronic lead channels, etc.

- Executes and supports the operational aspects of the business books (e.g., generating proposal, writing contract, customer correspondence).

- Prepares sales reports and annual sales & marketing plan.

- Creates an effective sales program that will increase awareness and positive perception of the hotel, its activities, culinary services, and personnel.

- Knowledge of Hotel industry, current market trends and economic factors.

- Develop awareness and reputation of the hotel and the brand in the local community.

- Prepare, implement and compile data for the strategic sales plan, monthly reports, annual goals, sales and marketing budget, forecasts and other resorts as directed/required.

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